June Launch Pad: Hair care innovations

01-Jun-2023 - Last updated on 09-Jun-2023 at 15:08 GMT

Summer is in full swing which means sweat and humidity can wreak havoc on even the best coiffed hair styles, regardless of type or length. This month, several brands have launched or are highlighting their latest and best options to keep the frizz at bay.

Marc Anthony hair care brand launches new Repair Bond + Rescuplex product system

Known for providing salon quality hair care products at affordable prices, the Marc Anthony hair care product brand has recently launched its latest and most innovative hair care system to date. The Repair Bond + Rescuplex collection, which includes the Repair Bond Plus Rescuplex Daily Hair Shampoo, Conditioner, Leave in Hair and Scalp Treatment, and Hydrating Hair Mask have all been formulated with its proprietary +Rescuplex Bond Rescue complex for maximum efficacy.

As detailed on the company’s website, the formulation includes a blend of Rice Bran Oil, Rosemary Oil, Hydrolyzed Quinoa, and Vitamin C to help improve the hair’s overall moisture, elasticity, and shine. The system works by “penetrating deep into the hair fiber where disulfide bonds can be restored and protected on a molecular level, resulting in hair that looks and feels healthier, stronger, smoother, and is more protected from future damage.”

The Marc Anthony Repair Bond + Rescuplex system most recently launched at Walmart, where the Daily Hair Shampoo retails for $9.97, the Daily Hair Conditioner retails for $9.97, the Leave in Hair and Scalp Treatment retails for $8.47, and the Hydrating Hair Mask retails for $13.74.

Vodana hair tools offers the Glamwave Curling Iron to keep hair sleek and styled

Available in multiple barrel sizes and color options, the Vodana Glamwave Curling Iron offers ease of use for various hair styles. Each iron features a snag-free clamp and specially coated ceramic barrel to minimize heat damage and reduce hair frizzing.

The Glamwave is designed with a swivel cord to help users style hair comfortably at any angle and features an adjustable temperature option to create everything from tight curls to loose and relaxed beachy waves. Color options include Ivory, White, Pink, Creamy Blue, Lavender, and Black, and barrel size options range between 1.25, 1.4, and 1.6 inches.

The Vodana Glamwave Curling Iron retails on Amazon for $99.00.

Suave adds two new collections to affordable Pink Line hair care products

Last month, Unilever’s Suave brand added two new collections to its Pink Line collection of hair care products: the Long Hair, Strong Hair Shampoo and Conditioner Duo and the Lush & Coily Collection of Shampoo, Conditioner, Leave-In Conditioner, Curl Defining Cream, and Cream Detangler Spray.

The Long Hair, Strong Hair duo, like many other Pink Line products, features a sulfate-free formulation and incorporates Suave’s Amino Strengthening Complex technology to repair long hair by reducing and repairing split ends, which are a common issue for longer hair styles. Additionally, and also like other Pink Line products, Long Hair, Strong Hair shampoo and Conditioner are PETA-Certified cruelty free.

The Pine Line Lush & Coily collection is specifically designed for those with textured natural hair types and is formulated with shea butter and coconut oil for maximum moisture. The Lush & Coily Shampoo and Conditioner are sulfate-free and ideal for wavy, curly, and coily hair types, and the Leave-In Conditioner features added protection against breakage while detangling coily hair. The Curl Defining Cream is formulated for curly and coily hair to enhance the natural curl pattern, and the Cream Detangler Spray can be used on either wet or dry wavy, curly, and coily hair types for easy manageability.

All of the latest Suave Pink Line product collection releases are available at Walmart and retail for $4.98.

CHI VIBES extends Wet Line collection to include five new haircare and styling products

In keeping with the multifunctional product trend, CHI VIBES hair care brand has recently launched five new vegan, sulfate-, paraben-, and gluten-free hair care product options to help keep hair styles looking fresh and sleek this summer. The new releases include the CHI Vibes Bodied Volumizing Foam, Start to Finish Balm to Oil Primer and Finisher, So Glossy Shine Spray, Hair to Slay Daily Moisturizing Shampoo, and Hair to Slay Split-End Mending Conditioner.

The Bodied Volumizing Foam offers thermal protection and humidity resistance when styling all hair types, and the Start to Finish Balm to Oil Primer and Finisher helps smooth hair during heat styling, tames frizz and flyaways, and protects from thermal damage from styling tools.

The So Glossy Shine Spray offers users added shine while helping to repair split end damage and can be used in conjunction with the Hair to Slay Daily Moisturizing Shampoo and Split-End Mending Conditioner, both of which are formulated with squalane, carob tree seed extract, and avocado to nourish the hair cuticle and protect from heat damage.

All of the latest CHI VIBES haircare and styling products are available on Ulta’s website: the Bodied Volumizing Foam retails for $22.00, the Start to Finish Balm to Oil Primer and Finisher retails for $22.00, the So Glossy Shine Spray retails for $20.00, the Hair to Slay Daily Moisturizing Shampoo retails for $16.00, and the Hair to Slay Split-End Mending Conditioner retails for $18.00.

NAPRIM Naturals Refreshing Dry Shampoo provides an option to skip daily washes

Available for both blonde and brunette hair colors and compatible with all hair types, NAPRIM Naturals’ Refreshing Dry Shampoo is a talc-free and unscented powder dry shampoo designed to absorb excess oil and soothe scalp dryness and irritation with every use. Vegan and formulated with all natural ingredients including certified organic chamomile, calendula, marshmallow root and arrowroot, this dry shampoo is a great choice for sensitive scalps and those with oily, dry, or damaged hair.

Added non-nano zinc oxide helps to protect hair and scalp from potentially harmful UVA and UVB rays, and these products are naturally unscented while still effective and revitalizing. Further, the different color options are created to blend seamlessly into the hair without leaving behind a tint or residue.

NAPRIM Naturals Refreshing Dry Shampoo retails for $22.00 on the company’s website.

Swedish vegan hair care brand Maria Nila debuts Coils & Curls hair care series

Formulated to help care for all types of textured hair including waves, curls, and coils, Maria Nila Coils & Curls hair care product series utilizes natural ingredients in its proprietary ingredients complexes to cleanse and style hair for better hair quality and curl definition. The collection includes the Coils & Curls Co-wash, Finishing Treatment Masque, and Oil in Cream products which include the brand’s Curl Guard Complex, Soothing Mix, and Colour Guard Complexes to protect and cleanse the hair follicle and shaft.

The Co-wash cleanses and conditions hair, while the Finishing Treatment Masque nourishes and hydrates to leave hair smooth and shiny. The Oil In Cream works to add curl definition and softens hair with its thick and rich texture. Additionally, all products in the collection are 100% vegan and use C02 compensated packaging for added environmental sustainability.

Available on the Maria Nila company website, the Coils & Curls Co-wash is available in three sizes: 3.4 oz. for $14.50, 11.8 oz. for $32.00, and 33.8 oz. for $71.00. The Finishing Treatment Masque retails for $35.50, and the Oil in Cream retails for $34.50.