As detailed in a recent report from global measurement and data analytics company NIQ, the top 5 sustainable beauty trends for emerging brands in 2023 are sustainable beauty packaging, “free-from” claims, retailer participation, widespread sustainability adoption, and government intervention. Further, the report noted that 45% of consumers surveyed felt responsible sourcing is one of the most important sustainability claims, and a further 24% of respondents want brands to increase their uses of sustainably produced ingredients.
With so much information, options, and opportunities available to today’s cosmetics and personal care product brands in the sustainability space, it can be difficult to navigate which choices are the best fit for a brand’s unique needs. For example, where does the responsibility for sustainability lie – with the manufacturer, retailer, or both? How do brands take carbon management into account when selecting packaging? How do indie brands compete with larger conglomerates in the sustainability space, particularly regarding recycling options? And what role does the consumer play in the discussion of sustainable product consumption?
Our upcoming free webinar (registration required) will explore these questions and more.
CosmeticsDesign USA’s Selling circular: Making green beauty the retail reality will take place on June 14, 2023, at 9 AM CST and will feature presentations and insights from:
Jo Barnard, Founder and Creative Director of industrial design agency Morrama
Lena Chao, Founder of indie beauty brand Clean Circle
Jo Chidley, Co-Founder of Beauty Kitchen and circular economy expert
Helga Hertsig-Lavocah, Senior Futurologist at Hint Futurology
The webinar will be moderated by Cassandra Stern, Editor of CosmeticsDesign USA
This webinar is made possible by the generous support of:
For more information and to register, please click HERE
