Living Proof welcomes new chief sales officer Katie Glowski

New York City-based Glowski, who has previously worked for L’Oréal, Bobbi Brown and Clinique, is charged with heading up the brand’s sales team as its Chief Sales Officer and to steer the haircare brand on its next strategic phase. Having worked in the L’Oréal Luxe Division for the past five years, Glowski brings in a wealth of brand management and sales experience to the role. Glowski’s 25-year-long career has involved integrated marketing, sales strategy, financial operations and talent development in the hair care sector.

Glowski said: “I am thrilled to join the Living Proof team and help drive continued sales growth at an exciting time for the brand.​ “I am obsessed with the products and the science behind them; the thought of bringing confidence to the world through innovative hair care is inspirational – there is nothing like a perfect hair day!”​

Developing beauty brands

In her most recent role in L’Oréal’s Luxe Division, Glowski headed up its retail sales and business development for its self-assist channel. The role involved working with retailers, such as Sephora and Ulta Beauty, to develop omnichannel strategies to achieve a competitive edge and increase their market share in the beauty space.

Glowski started her career focusing on retail in US department store Lord & Taylor’s executive training programme, which saw her develop a love for the beauty industry. She went on to join cosmetics producer Estée Lauder Companies' brand Clinique in 2003 where she took on the role of account coordinator in the beauty sector.

After 11 years working across the sales, marketing, national accounts and sales operations functions at Clinique, Glowski moved to cosmetics and skincare brand, Bobbi Brown. Here she led the North America marketing team, collaborating closely with retailers to bring the brand's vision to the region.

Through It Cosmetics, Glowski entered the L’Oréal organisation as Head of Sales where she focused on supporting the brand’s integration into L’Oréal and building a national account team.

At the forefront of hair care discovery

Launched in 2005, Living Proof was founded by professors from Massachusetts Institute of Technology (MIT) University and editorial hair stylists. From its inception, the hair care brand set out to centre its formulations and brand development on research, adopting a science in action approach. By applying this philosophy, Living Proof has strived to be at the helm of innovative discoveries, inventions and reimagining of hair care formulations, designed for all hair types and textures.

With over 120 patents to date, Living Proof is rooted in science-led product development, having created over 450 formulas and 44 products in total. 

Commenting on how Glowski’s appointment ties in with Living Proof's sales strategy for 2022 and beyond, a spokesperson for the brand said: “Living Proof’s sales strategy for 2022 is to continue the five straight quarters of double-digit growth that the team has built while the category has exploded.”​

“There are strong tailwinds in the category overall as the prestige hair care consumer is evolving,” ​the spokesperson said. Living Proof states it is focused on reinforcing its role as the leading consumer-first, science-backed hair care brand in an increasingly crowded space in order to drive awareness and advocacy.

In Europe in particular, Glowski will be “part of strategically optimising the LP Global footprint by evaluating distributor relationships and expanding in select markets”, ​the spokesperson added.

Living Proof, which is owned by Unilever, stated its short-term strategy is to continue its momentum with strong double-digit growth across all channels. “Our R&D teams go where no researchers have gone before in beauty, giving consumers access to the latest discoveries in hair science,” ​said a spokesperson for the brand. “We have extremely exciting new launches coming in the back half of 2022.”​