A round-up of CosmeticsDesign-Europe’s most-read news from May 2022 shows interest in big beauty’s take on the future of the metaverse, predictions on the future of beauty and fragrances, and brand action on green cosmetic analysis.
The metaverse and fragrance future
Three big beauty brands – Estée Lauder, L’Oréal and Coty – provided their thoughts on what the future of the metaverse might bring to beauty at the annual Cosmoprof Worldwide Bologna event in Italy. Executives from each company suggested the rise of this virtual world would empower communities and stimulate creativity.
The future of fragrances over the next two years was also discussed by a range of experts in the field at last month’s in-Cosmetics Global event in Paris. Members of industry suggested nostalgia would be an important moving forward and that there would be plenty of tech-forward innovations to drive transparency and create multifunctional perfumes.
Beauty trending – joy and tech
Market insights firm Beautystreams highlighted ‘joyology’ as a critical concept for beauty over the next five years, whereby industry instilled a sense of positivity and joy through its product and service innovations.
Fellow market insight firm Mintel also dived into the future of beauty tech, discussing how the metaverse, NFTs and blockchain presented opportunities for the beauty industry, today and in the years to come.
Going green, measuring green
Estée Lauder published a piece in the Royal Society of Chemistry journal, outlining its method to analyse the green profile of ingredients, formulations and end products. The company suggested this was key to shaping a greener and more sustainable future in beauty.
Click through to read more…
A round-up of CosmeticsDesign-Europe’s most-read news from May 2022 shows interest in big beauty’s take on the future of the metaverse, predictions on the future of beauty and fragrances, and brand action on green cosmetic analysis.
The metaverse and fragrance future
Three big beauty brands – Estée Lauder, L’Oréal and Coty – provided their thoughts on what the future of the metaverse might bring to beauty at the annual Cosmoprof Worldwide Bologna event in Italy. Executives from each company suggested the rise of this virtual world would empower communities and stimulate creativity.
The future of fragrances over the next two years was also discussed by a range of experts in the field at last month’s in-Cosmetics Global event in Paris. Members of industry suggested nostalgia would be an important moving forward and that there would be plenty of tech-forward innovations to drive transparency and create multifunctional perfumes.
Beauty trending – joy and tech
Market insights firm Beautystreams highlighted ‘joyology’ as a critical concept for beauty over the next five years, whereby industry instilled a sense of positivity and joy through its product and service innovations.
Fellow market insight firm Mintel also dived into the future of beauty tech, discussing how the metaverse, NFTs and blockchain presented opportunities for the beauty industry, today and in the years to come.
Going green, measuring green
Estée Lauder published a piece in the Royal Society of Chemistry journal, outlining its method to analyse the green profile of ingredients, formulations and end products. The company suggested this was key to shaping a greener and more sustainable future in beauty.
Click through to read more…
Executives from three leading international beauty brands brainstormed the future of the metaverse at this year’s Cosmoprof Worldwide Bologna in Italy, in front of a live audience led by Beautystreams.
A number of fragrance industry experts weighed in on what the future of perfumes would look like in the next two years, citing plenty of innovation around tech and nostalgia.
Market insights firm Beautystreams said products, categories and concepts that instilled a sense of positivity and joy would hold a critical place in the future of beauty over the next five years.
In CosmeticsDesign-Europe’s Beauty 4.0 Podcast, Mintel’s director of beauty and personal care discussed the areas set to take centre stage in the future of beauty tech.
The international beauty major published a method in the Royal Society of Chemistry journal that it said enabled it to score ingredients, formulations and products on their green value.
