Top 5 most-read stories April 2022: Natural & organic standards, global beauty trends and acne tech innovation

A round-up of CosmeticsDesign-Europe’s most-read news from April 2022 shows interest in a regulatory overview of natural and organic standards in cosmetics, the biggest beauty trends spotted at in-Cosmetics Global in Paris and L’Oréal’s patent on acne analysis tech.

Beauty standards and trends​

CE.way Regulatory Consultants provided an overview of the plethora of standards and certifications available globally for the natural and organic cosmetics space, noting these had gained importance due to the lack of regulation around the two terms ‘natural’ and ‘organic’ in beauty.

Sister site CosmeticsDesign highlighted the key ingredient trends spotted at international tradeshow in-Cosmetics Global in Paris at the beginning of the month, all driven by shifting consumer sentiment and advances in science and tech.

A fragrance expert also provided insight on key drivers set to shape the category in the years to come, stating the importance of mood, digital and sustainability in future innovation.

Big brand NPD and goals​

L’Oréal filed an international patent on a digital system it had developed to localise and identify different types of acne – a tool that could then be linked to e-commerce platforms to make personalised product and service recommendations.

Kao Corporation also highlighted its latest packaging innovations and how these fitted in to wider circular beauty goals in the company.

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