Top 5 most-read stories February 2022: P&G and Unilever patents, UK Green Claims Code and big brand business

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A round-up of CosmeticsDesign-Europe’s most-read news from February 2022 shows interest in Procter & Gamble (P&G) and Unilever patents, deeper insight on the recent UK Green Claims Code and business moves from Unilever and Coty.

A round-up of CosmeticsDesign-Europe’s most-read news from February 2022 shows interest in Procter & Gamble (P&G) and Unilever patents, deeper insight on the recent UK Green Claims Code and business moves from Unilever and Coty.

Big brand beauty innovation

P&G filed an international patent on dissolvable hair care pouches, in a move it said offered a more user-friendly and sustainable alternative to bottled shampoos and conditioners. The personal care major said the pouches were even better than solid formats, from an ease-of-use point of view.

Unilever also filed an international patent on a prebiotic scalp care formula targeting dandruff. The beauty giant said it was using disaccharide trehalose to reduce levels of fungi associated with the scalp condition.

Beauty business moves and sustainable action

CosmeticsDesign-Europe also spoke to the director-general of the Cosmetic, Toiletary and Perfumery Association (CTPA) about the UK’s recent Green Claims Code and how this guidance would impact the beauty and personal care category. Dr Emma Meredith said this was important guidance that would lead to additional scrutiny on any environmental claims being made by industry and so companies needed to familiarise themselves with it.

Unilever also made a big announcement on the carve-up of its operations into five distinct units, dividing up its largest division beauty and personal care. The personal care major said the move had been made to create a more category-focused business moving forward.

International beauty major Coty also kickstarted production of fragrances using carbon-captured ethanol in Spain – a technology it would soon upscale to rollout more perfumes using the technology.

Click through to read more…

Top 5 most-read stories February 2022: P&G and Unilever patents, UK Green Claims Code and big brand business
Top 5 most-read stories February 2022: P&G and Unilever patents, UK Green Claims Code and big brand business

A round-up of CosmeticsDesign-Europe’s most-read news from February 2022 shows interest in Procter & Gamble (P&G) and Unilever patents, deeper insight on the recent UK Green Claims Code and business moves from Unilever and Coty.

Big brand beauty innovation

P&G filed an international patent on dissolvable hair care pouches, in a move it said offered a more user-friendly and sustainable alternative to bottled shampoos and conditioners. The personal care major said the pouches were even better than solid formats, from an ease-of-use point of view.

Unilever also filed an international patent on a prebiotic scalp care formula targeting dandruff. The beauty giant said it was using disaccharide trehalose to reduce levels of fungi associated with the scalp condition.

Beauty business moves and sustainable action

CosmeticsDesign-Europe also spoke to the director-general of the Cosmetic, Toiletary and Perfumery Association (CTPA) about the UK’s recent Green Claims Code and how this guidance would impact the beauty and personal care category. Dr Emma Meredith said this was important guidance that would lead to additional scrutiny on any environmental claims being made by industry and so companies needed to familiarise themselves with it.

Unilever also made a big announcement on the carve-up of its operations into five distinct units, dividing up its largest division beauty and personal care. The personal care major said the move had been made to create a more category-focused business moving forward.

International beauty major Coty also kickstarted production of fragrances using carbon-captured ethanol in Spain – a technology it would soon upscale to rollout more perfumes using the technology.

Click through to read more…

1. Prill power: P&G files patent for dissolvable hair care pouches
1. Prill power: P&G files patent for dissolvable hair care pouches (Moyo Studio/Getty Images)

The personal care major filed an international patent for water-soluble pouches containing dissolvable hair care pellets for a user-friendly, sustainable alternative to bottled and solid formats.

2. Unilever files patent on prebiotic scalp care formula targeting dandruff
2. Unilever files patent on prebiotic scalp care formula targeting dandruff (Kanawa_Studio/Getty Images)

The personal care major filed its international patent for a scalp care formulation using disaccharide trehalose as a prebiotic to reduce levels of fungi associated with dandruff.

3. Green Claims Code: Environmental beauty messaging must be ‘data-led’
3. Green Claims Code: Environmental beauty messaging must be ‘data-led’ (Andrii Lysenko/Getty Images/iStockphoto)

Director-general of the Cosmetic, Toiletry and Perfumery Association (CTPA) said there would be additional scrutiny in the UK under the Green Claims Code and industry ought to therefore carefully consider the guidance.

4. ‘Growth remains our top priority’: Unilever divides up beauty and personal care mega division
4. ‘Growth remains our top priority’: Unilever divides up beauty and personal care mega division (Iuliia Alekseeva/Getty Images/iStockphoto)

The personal care major announced it would split out its operations into five distinct business units to create a more category-focused company, breaking up its largest division beauty and personal care.

5. Coty kickstarts production of carbon-captured ethanol fragrances in Spain
5. Coty kickstarts production of carbon-captured ethanol fragrances in Spain (Maryna Terletska/Getty Images/iStockphoto)

International beauty major said it had kickstarted the first production run of fragrances made using carbon-captured ethanol and said a wider rollout of perfumes using the technology would be seen in the coming months.