Top 5 most-read stories December 2021: L’Oréal acquisition plans, skin care trends and the male groom boom

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A round-up of CosmeticsDesign-Europe’s most-read news from December 2021 shows interest in L’Oréal acquisition plans and global beauty trends across skin care and male grooming.

A round-up of CosmeticsDesign-Europe’s most-read news from December 2021 shows interest in L’Oréal acquisition plans and global beauty trends across skin care and male grooming.

Big brand moves – ethical and climate-friendly beauty

L’Oréal signed an agreement to acquire US superfood skin care brand Youth to the People, signalling a clear move to deepen its ethical offerings in an increasingly competitive space. Industry experts said the acquisition was the latest in a wave of acquisitions by big beauty players looking to snap up emerging brands. Importantly, these big beauty brands were being smart about acquiring sustainable indie brands that garnered more trust amongst consumers.

Beiersdorf also unveiled its latest climate-friendly packaging innovation – post-consumer recycled (PCR) aluminium cans and eco valves across its core Nivea aerosol ranges. The rollouts marked part of the personal care major’s wider climate goals that aimed to slash overall greenhouse gas (GHG) emissions by 30% in absolute terms by 2025.

Trends, trends, trends…

Trendspotting was a hot topic, with WGSN’s overview on upcoming skin care trends and market opportunities generating plenty of interest. The fashion and beauty trend forecaster said underarm skin care new product development, sleep-time products and highly concentrated hero formulas would be key in the growing category over the next few years.

Similarly, insight from consumer insights firm GWI highlighted the rising opportunities in men’s grooming as male consumer interest in beauty and cosmetics continued to rise. This, it said, presented important signs that industry had to work on more inclusive innovations specific to this demographic.

Finally, our CosmeticsDesign video spotlighting the top global 15 beauty trends to watch in 2022 generated lots of buzz. Our editors identified menopause beauty, upcycled ingredients, water conscious beauty and refill revolution as some of the most important movements set to shape industry over the next year.

Click through to see more...

Top 5 most-read stories December 2021: L’Oréal acquisition plans, skin care trends and the male groom boom
Top 5 most-read stories December 2021: L’Oréal acquisition plans, skin care trends and the male groom boom

A round-up of CosmeticsDesign-Europe’s most-read news from December 2021 shows interest in L’Oréal acquisition plans and global beauty trends across skin care and male grooming.

Big brand moves – ethical and climate-friendly beauty

L’Oréal signed an agreement to acquire US superfood skin care brand Youth to the People, signalling a clear move to deepen its ethical offerings in an increasingly competitive space. Industry experts said the acquisition was the latest in a wave of acquisitions by big beauty players looking to snap up emerging brands. Importantly, these big beauty brands were being smart about acquiring sustainable indie brands that garnered more trust amongst consumers.

Beiersdorf also unveiled its latest climate-friendly packaging innovation – post-consumer recycled (PCR) aluminium cans and eco valves across its core Nivea aerosol ranges. The rollouts marked part of the personal care major’s wider climate goals that aimed to slash overall greenhouse gas (GHG) emissions by 30% in absolute terms by 2025.

Trends, trends, trends…

Trendspotting was a hot topic, with WGSN’s overview on upcoming skin care trends and market opportunities generating plenty of interest. The fashion and beauty trend forecaster said underarm skin care new product development, sleep-time products and highly concentrated hero formulas would be key in the growing category over the next few years.

Similarly, insight from consumer insights firm GWI highlighted the rising opportunities in men’s grooming as male consumer interest in beauty and cosmetics continued to rise. This, it said, presented important signs that industry had to work on more inclusive innovations specific to this demographic.

Finally, our CosmeticsDesign video spotlighting the top global 15 beauty trends to watch in 2022 generated lots of buzz. Our editors identified menopause beauty, upcycled ingredients, water conscious beauty and refill revolution as some of the most important movements set to shape industry over the next year.

Click through for more...

1. ‘Very strategic addition’: L’Oréal to acquire US skin care brand Youth to the People
1. ‘Very strategic addition’: L’Oréal to acquire US skin care brand Youth to the People

L’Oréal signed an agreement to acquire US superfood skin care specialist Youth to the People in a move set to deepen ethical offerings in a very competitive market.

2. Skin care future? Underarm NPD, pre-bed rituals and hero concentrates
2. Skin care future? Underarm NPD, pre-bed rituals and hero concentrates (Andersen Ross Photography Inc/Getty Images)

Fashion and beauty trend forecaster WGSN highlighted key opportunities in the growing skin care category, including concentrates, sleep-time products and underarm innovation.

3. Groom boom: Beauty and cosmetics ‘fastest-growing interest’ amongst male consumers globally – GWI
3. Groom boom: Beauty and cosmetics ‘fastest-growing interest’ amongst male consumers globally – GWI (SolStock/Getty Images)

Research conducted by consumer Insights firm GWI indicated rising interest in beauty and cosmetics amongst male consumers, presenting important opportunities for industry and a call for inclusive innovation.

4. WATCH – 15 Global beauty trends 2022: Key cosmetic insights from CosmeticsDesign editors
4. WATCH – 15 Global beauty trends 2022: Key cosmetic insights from CosmeticsDesign editors (FilippoBacci/Getty Images)

Our global editorial team identified the most important beauty trends to watch in 2022 across Asia-Pacific, Europe, Middle East & Africa and the Americas, from menopause beauty to upcycled ingredients.

5. ‘Climate-positive future’: Beiersdorf unveils eco-valves and PCR aluminium cans across Nivea aerosol ranges
5. ‘Climate-positive future’: Beiersdorf unveils eco-valves and PCR aluminium cans across Nivea aerosol ranges

Personal care major Beiersdorf rolled out climate-friendly valves and post-consumer recycled (PCR) aluminium cans across its core Nivea aerosol ranges to help its drive to reduce overall environmental footprint.