Top 5 most-read stories September 2021: Big beauty consortium, psoriasis innovation and EU animal testing vote

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A round-up of CosmeticsDesign-Europe’s most-read news from September 2021 shows interest in world beauty leaders creating a consortium to co-develop an environmental impact and scoring system, a new probiotic powder targeting psoriasis via the gut-skin axis and MEPs voting to actively phase-out animal testing.

A round-up of CosmeticsDesign-Europe’s most-read news from September 2021 shows interest in world beauty leaders creating a consortium to co-develop an environmental impact and scoring system, a new probiotic powder targeting psoriasis via the gut-skin axis and MEPs voting to actively phase-out animal testing.

Big brand lead on environmental action

The beauty industry had long been focused on its environmental impact, but efforts would now be ramped up following the joining forces of Henkel, L’Oréal, LVMH, Natura &Co and Unilever to form an industry consortium.

The goal was to draw in cosmetic companies from around the world to design and implement a voluntary ‘brand-agnostic’ environmental impact assessment and scoring system. The aim was to provide consumers clear, transparent and comparable information that considered a beauty product’s entire lifecycle.

Beauty innovation: Gut-skin axis and natural sugar power

New product development and innovation continued across beauty and personal care in September, with SkinBioTherapeutics unveiling its latest probiotic powder that targeted psoriasis via the gut-skin axis. The AxisBiotix sachets were pegged to launch commercially in Q4 of this year and the company CEO said consumer research had proven very promising thus far. The long-term goal of the company was to develop a suite of products targeting a range of skin conditions, beyond just psoriasis.

L’Oréal also unveiled its latest hair care research work in an international patent filing outlining a new formulation made using a blend of natural sugars and plant fibres. The formula, designed for curly hair, provided industry with a natural and light-weight alternative to film-forming polymers and silicone products, the beauty major said.

EU animal testing vote and big 2023 beauty trends

Focus on animal testing continued, with MEPs adopting a resolution vote calling on the European Commission to actively phase-out animal testing across the region. The vote had been widely welcomed by animal welfare groups, with Humane Society International stating it was an important vote for the cosmetics industry because it added weight to the ongoing fight to protect the sector’s existing ban.

Moving towards an industry that was more ethical and sustainable was also one of WGSN’s ‘big ideas’ for beauty in 2023. The company’s director of beauty outlined five key ideas set to shape industry over the next two years at WGSN’s online Beauty Live event, stating  progress, frugality, wellbeing, tech and community would be the trends shaping the future.

Click through to read more.

Top 5 most-read stories September 2021: Big beauty consortium, psoriasis innovation and EU animal testing vote
Top 5 most-read stories September 2021: Big beauty consortium, psoriasis innovation and EU animal testing vote

A round-up of CosmeticsDesign-Europe’s most-read news from September 2021 shows interest in world beauty leaders creating a consortium to co-develop an environmental impact and scoring system, a new probiotic powder targeting psoriasis via the gut-skin axis and MEPs voting to actively phase-out animal testing.

Big brand lead on environmental action

The beauty industry had long been focused on its environmental impact, but efforts would now be ramped up following the joining forces of Henkel, L’Oréal, LVMH, Natura &Co and Unilever to form an industry consortium.

The goal was to draw in cosmetic companies from around the world to design and implement a voluntary ‘brand-agnostic’ environmental impact assessment and scoring system. The aim was to provide consumers clear, transparent and comparable information that considered a beauty product’s entire lifecycle.

Beauty innovation: Gut-skin axis and natural sugar power

New product development and innovation continued across beauty and personal care in September, with SkinBioTherapeutics unveiling its latest probiotic powder that targeted psoriasis via the gut-skin axis. The AxisBiotix sachets were pegged to launch commercially in Q4 of this year and the company CEO said consumer research had proven very promising thus far. The long-term goal of the company was to develop a suite of products targeting a range of skin conditions, beyond just psoriasis.

L’Oréal also unveiled its latest hair care research work in an international patent filing outlining a new formulation made using a blend of natural sugars and plant fibres. The formula, designed for curly hair, provided industry with a natural and light-weight alternative to film-forming polymers and silicone products, the beauty major said.

EU animal testing vote and big 2023 beauty trends

Focus on animal testing continued, with MEPs adopting a resolution vote calling on the European Commission to actively phase-out animal testing across the region. The vote had been widely welcomed by animal welfare groups, with Humane Society International stating it was an important vote for the cosmetics industry because it added weight to the ongoing fight to protect the sector’s existing ban.

Moving towards an industry that was more ethical and sustainable was also one of WGSN’s ‘big ideas’ for beauty in 2023. The company’s director of beauty outlined five key ideas set to shape industry over the next two years at WGSN’s online Beauty Live event, stating  progress, frugality, wellbeing, tech and community would be the trends shaping the future.

Click through to see more.

 1. Beauty giants to form consortium for ‘brand-agnostic’ and ‘transparent’ global environmental impact system
1. Beauty giants to form consortium for ‘brand-agnostic’ and ‘transparent’ global environmental impact system (RapidEye/Getty Images)

Beauty majors Henkel, L’Oréal, LVMH, Natura &Co and Unilever announced plans to form a consortium – open to all cosmetic companies to join – to co-develop an industry-wide environmental impact assessment and scoring system for cosmetics.

2. SkinBioTherapeutics CEO: Psoriasis supplement spotlights ‘stunningly exciting area of science’
2. SkinBioTherapeutics CEO: Psoriasis supplement spotlights ‘stunningly exciting area of science’ (Jonathan Storey/Getty Images)

UK skin health specialist SkinBioTherapeutics unveiled a probiotic powder developed to target psoriasis – a product that centred on exciting advances in the gut-skin axis and held much wider promise for industry, according to its CEO.

3. L’Oréal files patent on natural sugar-based curly hair styling formula
3. L’Oréal files patent on natural sugar-based curly hair styling formula (Delmaine Donson/Getty Images)

International beauty major L’Oréal filed an international patent for a hair styling formulation for curly hair made from a blend of sugar compounds and plant fibre, offering a natural and light-weight alternative to film-forming polymers and silicone products, it said.

4. European Parliament votes for EU-wide plan to phase out animal testing
4. European Parliament votes for EU-wide plan to phase out animal testing (Ziutograf/Getty Images/iStockphoto)

Members of the European Parliament (MEPs) adopted a resolution vote calling on the European Commission to establish an EU-wide action plan to actively phase out animal experiments – a move Humane Society International said adds weight to the cosmetic industry’s fight to protect its existing ban.

5. WGSN ‘big ideas’ for beauty in 2023: Progress, frugality, wellbeing, tech and community to shape the future
5. WGSN ‘big ideas’ for beauty in 2023: Progress, frugality, wellbeing, tech and community to shape the future (Klaus Vedfelt/Getty Images)

The director of beauty at WGSN unveiled the top five big ideas set to shape the category in the coming two years, stating that brands and retailers now had the opportunity to reset and recreate an industry that was more ethical, inclusive and sustainable post-pandemic.