Top 5 most-read stories September 2020: Watsons ME expansion, social media challenges and natural beauty

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A round-up of CosmeticsDesign-Europe’s most-read news from September 2020 shows significant interest in Watsons expanding into the Middle East and experts discussing cosmetic claims, natural beauty and green chemistry.

A round-up of CosmeticsDesign-Europe’s most-read news from September 2020 shows significant interest in Watsons expanding into the Middle East and experts discussing cosmetic claims, natural beauty and green chemistry.

Significant beauty retail move

At the beginning of September, Asia-Pacific retail major A.S Watson Group announced plans to expand its Watsons beauty chain into the Middle East through an exclusive franchise agreement with regional conglomerate Al-Futtaim. Starting with a flagship store opening in Dubai, the move would see the group open 100 stores in the region.

Industry onlookers labelled the expansion immensely significant for the wider beauty retail market.

Social media, natural claims, green chemistry

In an expert interview with a cosmetic claims specialist, the darker side of social media was discussed – portrayed as a space that gave voice and reach to misinformation in the beauty world.

With significant investments made in social media presence, it’s unsurprising this coverage racked up plenty of clicks.

In separate expert interviews focused on natural beauty, Euromonitor International noted that natural beauty claims may no longer be enough to draw in consumers and a green chemistry expert suggested industry ought to stretch efforts further.

Defending beauty formulations

At the very beginning of September, the French Federation for Beauty Companies (FEBEA) denounced a ‘harmful cosmetics’ list published by National Consumer Institute-owned magazine 60 million de consommateurs.

The trade association questioned the methodology used to obtain such a list and reiterated that any cosmetic, personal care or beauty product on the French market was subject to strict EU regulations and every ingredient within a formulation safe. FEBEA said the report published in the consumer magazine was simply ‘anxiety-provoking’.

Click through to see more.

Top 5 most-read stories September 2020: Watsons ME expansion, social media challenges and natural beauty’s future
Top 5 most-read stories September 2020: Watsons ME expansion, social media challenges and natural beauty’s future

A round-up of CosmeticsDesign-Europe’s most-read news from September 2020 shows significant interest in Watsons expanding into the Middle East and experts discussing cosmetic claims, natural beauty and green chemistry.

Significant beauty retail move

At the beginning of September, Asia-Pacific retail major A.S Watson Group announced plans to expand its Watsons beauty chain into the Middle East through an exclusive franchise agreement with regional conglomerate Al-Futtaim. Starting with a flagship store opening in Dubai, the move would see the group open 100 stores in the region.

Industry onlookers labelled the expansion immensely significant for the wider beauty retail market.

Social media, natural claims, green chemistry

In an expert interview with a cosmetic claims specialist, the darker side of social media was discussed – portrayed as a space that gave voice and reach to misinformation in the beauty world.

With significant investments made in social media presence, it’s unsurprising this coverage racked up plenty of clicks.

In separate expert interviews focused on natural beauty, Euromonitor International noted that natural beauty claims may no longer be enough to draw in consumers and a green chemistry expert suggested industry ought to stretch efforts further.

Defending beauty formulations

At the very beginning of September, the French Federation for Beauty Companies (FEBEA) denounced a ‘harmful cosmetics’ list published by National Consumer Institute-owned magazine 60 million de consommateurs.

The trade association questioned the methodology used to obtain such a list and reiterated that any cosmetic, personal care or beauty product on the French market was subject to strict EU regulations and every ingredient within a formulation safe. FEBEA said the report published in the consumer magazine was simply ‘anxiety-provoking’.

Click through to see more.

1. ‘Beauty-savvy’ move: APAC retailer Watsons to open 100 stores in Middle East by 2025
1. ‘Beauty-savvy’ move: APAC retailer Watsons to open 100 stores in Middle East by 2025

The Asia-Pacific retail major announced its expansion into the Middle East under an exclusive franchise agreement with regional conglomerate Al-Futtaim. The first Watsons flagship store opened in Dubai.

2. Cosmetics claims expert: Social media a ‘virulent source’ of misinformation
2. Cosmetics claims expert: Social media a ‘virulent source’ of misinformation (Urupong/Getty Images/iStockphoto)

A cosmetic claims consultant warned industry of an architecture of misinformation created by the social media boom and said if it was left unchallenged there would be damaging long-term effects for beauty.

3. Euromonitor: Natural beauty claims ‘might not be quite enough’ in 2020
3. Euromonitor: Natural beauty claims ‘might not be quite enough’ in 2020 (o_nozdracheva/Getty Images/iStockphoto)

Euromonitor International data showed that whilst ‘natural’ would remain a popular product claim across beauty, industry ought to be slightly smarter in what product attributes it highlighted given expanding consumer knowledge and concerns.

4. Green beauty: Industry must stretch beyond ‘natural’ given environmental crisis, says expert
4. Green beauty: Industry must stretch beyond ‘natural’ given environmental crisis, says expert (NataliaDeriabina/Getty Images/iStockphoto)

An expert consultant in green beauty suggested that interest in ‘natural’ cosmetics remained strong but that companies should consider more holistic criteria like end of life and biodegradability given today’s global environmental crisis.

5. FEBEA contests ‘harmful cosmetics’ list published by French National Consumer Institute mag
5. FEBEA contests ‘harmful cosmetics’ list published by French National Consumer Institute mag (RossHelen/Getty Images/iStockphoto)

The French Federation for Beauty Companies (FEBEA) denounced the methodology used by consumer magazine 60 million de consommateurs to compile its list of ‘harmful cosmetics’ and reiterated every product on the French market was subject to strict EU regulations and safe.