A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
Post-COVID market insight remains important
The beauty industry worldwide has faced seismic disruption across all touchpoints, so it’s no wonder interest peaked around suggestions that pop-up stores and curbside pick-ups could spell the future in a post-COVID world.
Similarly, the idea that touch-free packaging, tools and virtual try-ons would rise in importance also gained interest.
And in the ingredients space, Mintel suggested collagen had become increasingly relevant, particularly for use in ingestibles, as consumers continued to consider health and wellness in a very holistic way.
L’Oréal in the spotlight
L’Oréal’s closure of its facial care brush business Clarisonic created plenty of noise in the beauty device world – a move it said enabled it to refocus energy and investment on own-branded products.
Its co-development work with Albéa Packaging on paper-based tubes also captured the spotlight, with news that the next-generation model would be fully recyclable.
Click through to see more.
A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
Post-COVID market insight remains important
The beauty industry worldwide has faced seismic disruption across all touchpoints, so it’s no wonder interest peaked around suggestions that pop-up stores and curbside pick-ups could spell the future in a post-COVID world.
Similarly, the idea that touch-free packaging, tools and virtual try-ons would rise in importance also gained interest.
And in the ingredients space, Mintel suggested collagen had become increasingly relevant, particularly for use in ingestibles, as consumers continued to consider health and wellness in a very holistic way.
L’Oréal in the spotlight
L’Oréal’s closure of its facial care brush business Clarisonic created plenty of noise in the beauty device world – a move it said enabled it to refocus energy and investment on own-branded products.
Its co-development work with Albéa Packaging on paper-based tubes also captured the spotlight, with news that the next-generation model would be fully recyclable.
Click through to read more.
Two retail experts said pop-up stores and curbside pick-up locations could be the key to a much-needed business boost for beauty – an industry that has weathered plenty of uncertainty amid COVID-19.
L’Oréal announced it would be shutting down its facial care brushes business Clarisonic in a move that would see it refocus and invest in own-brand new product development.
Albéa Packaging said it was continuing to work closely with L’Oréal on its paper-based tube packaging, aiming to co-develop a next-generation model that was fully recyclable.
WGSN’s director of beauty said industry would have to re-think product engagement and interaction as consumers emerged from COVID-19, suggesting touch-free, tools and virtual try-ons would become increasingly important.
Mintel’s associate director for global beauty and personal care said collagen had continued to rise in importance and relevance, with plenty of opportunity in ingestibles as consumers trended towards holistic health and wellness.
