Top 5 most-read stories June 2020: L’Oréal paper tubes, Coty perfumes patent and Charlotte Tilbury sale

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A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube roll out and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking analysis across in Europe.

A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube rollout and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking analysis across in Europe.

Big brand innovation continues

The beauty industry worldwide pump millions into research and development every year, so it’s always interesting to look at what the major players are up to in this space.

L’Oréal’s finally commercialised its paper-based tubes under the La Roche-Posay brand, after initially announcing the co-development with Albéa Packaging last year.

Coty’s also filed an international patent outlining a method it had designed, enabling scent additives to be blended into existing perfumes or entirely customised perfumes built using a broad-spectrum starter formulation.

Deep analysis on acquisitions and brand rankings

The long-rumoured acquisition of Charlotte Tilbury finally happened – selling a majority stake to Spanish fashion and fragrance firm Puig. So, our expert analysis on the move generated plenty of interest among readers.

Similarly, our in-depth breakdown on Kantar findings that ranked Nivea the number one most-chosen beauty and personal care brand in Europe also generated high engagement.

COVID-19 retail updates

Lush finally announced the reopening of its England stores, three months after initially closing and a month or so behind European openings. The cosmetics major detailed how its retail stores would look and feel very different to before, given ongoing health and safety restrictions because of COVID-19.

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Top 5 most-read stories June 2020: L’Oréal paper tubes, Coty perfumes patent and Charlotte Tilbury sale
Top 5 most-read stories June 2020: L’Oréal paper tubes, Coty perfumes patent and Charlotte Tilbury sale

A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube rollout and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking analysis across in Europe.

Big brand innovation continues

The beauty industry worldwide pump millions into research and development every year, so it’s always interesting to look at what the major players are up to in this space.

L’Oréal’s finally commercialised its paper-based tubes under the La Roche-Posay brand, after initially announcing the co-development with Albéa Packaging last year.

Coty’s also filed an international patent outlining a method it had designed, enabling scent additives to be blended into existing perfumes or entirely customised perfumes built using a broad-spectrum starter formulation.

Deep analysis on acquisitions and brand rankings

The long-rumoured acquisition of Charlotte Tilbury finally happened – selling a majority stake to Spanish fashion and fragrance firm Puig. So, our expert analysis on the move generated plenty of interest among readers.

Similarly, our in-depth breakdown on Kantar findings that ranked Nivea the number one most-chosen beauty and personal care brand in Europe also generated high engagement.

COVID-19 retail updates

Lush finally announced the reopening of its England stores, three months after initially closing and a month or so behind European openings. The cosmetics major detailed how its retail stores would look and feel very different to before, given ongoing health and safety restrictions because of COVID-19.

1. L’Oréal launches first paper-based tubes under La Roche-Posay brand
1. L’Oréal launches first paper-based tubes under La Roche-Posay brand

L’Oréal co-developed its paper-based tubes with Albéa Packaging and the launch across its La Roche-Posay brand marked the first commercialisation of this eco-responsible variant.

2. Puig-Charlotte Tilbury acquisition: ‘It’s an interesting choice’ but ‘totally makes sense’
2. Puig-Charlotte Tilbury acquisition: ‘It’s an interesting choice’ but ‘totally makes sense’

Spanish fashion and fragrance firm Puig acquired a majority stake in Charlotte Tilbury in an acquisition that analysts coined ‘interesting’, given rumoured competition from Unilever.

3. Coty files patent for personalised perfumes to plug ‘significant unmet need’
3. Coty files patent for personalised perfumes to plug ‘significant unmet need’ (Svetlana Ustinova/Getty Images/iStockphoto)

Coty filed an international patent on a method to blend scent additives into existing products or build customised blends using a broad-spectrum starter formulation, stating it plugged an unmet consumer need for customised perfumes.

4. Nivea no.1 ‘most chosen’ beauty and personal care brand in Europe: Kantar
4. Nivea no.1 ‘most chosen’ beauty and personal care brand in Europe: Kantar

Beiersdorf-owned Nivea remained the most chosen beauty and personal care brand in Europe and the only one purchased by more than 50% of households – a positioning Kantar described as ‘impressive’.

5. ‘A new shopping experience’: Lush poised to reopen England stores
5. ‘A new shopping experience’: Lush poised to reopen England stores

Lush announced the reopening of its stores across England, three months after initial closures, but acknowledged the shopping experience would look and feel very different to before.