H&H Group invests in AI-focused Proven Skincare

By Natasha Spencer

- Last updated on GMT

Health & Happiness Group (H&H Group), NewH2, signs an agreement to acquire a minority stake in personalised skin care provider Proven Skincare.
Health & Happiness Group (H&H Group), NewH2, signs an agreement to acquire a minority stake in personalised skin care provider Proven Skincare.
The innovation branch of Health & Happiness Group (H&H Group), NewH2, signs an agreement to acquire a minority stake in personalised skin care provider Proven Skincare and its artificial intelligence (AI) technology.

“Premium, proven and aspirational” ​product-focused H&H Group launched NewH2 in 2018 with an initial capital injection of $60 million (€53.2 million).

Witnessing the huge surge in beauty technology ranging from AI and virtual reality to machine learning and big data, NewH2 emerged to support businesses using technological and scientific advancements to pursue and develop health and wellness products and solutions.

When skin and AI meet

By committing to a shareholding interest in Proven Skincare, H&H Group will gain access to the personalisation brand’s AI technology that — based on more than 37 factors about an individual's skin, genetic background, lifestyle and environment, level of environmental pollution and water hardness — delivers comprehensive insights into skin health.

Using the individual’s results, Proven Skincare has a complete and holistic understanding of the skin and can ascertain which active ingredients will work to support good skin health and personal goals.

Through their Skin Genome Project, Proven Skincare, the winners of MIT's AI Technology of the Year award, accesses a skincare-focused, AI-powered database of ingredients.

The Project combines over 20 million consumer data points, along with scientific articles on skin uses and computer science to assess the effectiveness of more than 20,238 ingredients and 100,000 products.

The future of intelligent personalisation

“Encouraged by the passion that both companies share for wellness and for creating technology-enabled consumer-centric solutions,” ​Ming Zhao, Co-Founder and CEO of Proven Skincare revealed its partnership, benefits and future direction.

“Our investment in Proven Skincare is a unique opportunity in intelligent personalised skin care,” ​explains Laetitia Garnier, Chief Executive Officer of the H&H Group who sees Proven Skincare as combining leading technology with market-appropriate skin care items.

“We believe Proven’s expertise in big data and AI can create a real technology differentiator, to help the company establish a solid presence in the emerging personalised skin care sector,” ​adds Garnier.

The new arm of the company enables H&H Group to maximise its in-house innovation capabilities and resources dedicated to industry disruptive trends, tech, science and products. H&H Group’s innovative findings provide the company with an alternative to mergers and acquisitions, and research and development.  

Centring on the health and wellness trend, Hong Kong stock exchange-listed H&H Group boasts brands including Biostime, Swisse Wellness, Healthy Times, Dodie, Good Goût and newly-acquired, Aurelia Probiotic Skincare.

Related news

Related products

show more

Discover Peptan for Beauty & Diverse Skins

Discover Peptan for Beauty & Diverse Skins

Content provided by Rousselot | 05-Sep-2024 | Product Brochure

As beauty from within solutions soar in popularity, manufacturers need to be able to serve everyone, no matter their ethnicity or skin type.

FucoSkin®: Ocean-Inspired Sustainable Beauty

FucoSkin®: Ocean-Inspired Sustainable Beauty

Content provided by Hi-Q Marine Biotech International Ltd | 28-Aug-2024 | White Paper

FucoSkin® is a fucoidan-rich extract derived from the brown seaweed Laminaria Japonica, known for its excellent anti-aging and photoprotective benefits....

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us

Products

View more

Webinars

Podcast