The company chose the recent in-cosmetics Global event, held in Paris at the beginning of this month, as the launch pad for the ingredient, which is said to provide an optimal tool for formulators to work with an ingredient that hits on some of the most desirable skin care attributes.
The Lonza development team says the ingredient provides an optimal environment for epidermal proteins to form, thus maintaining a strong barrier and serving to restore a smooth and radiant appearance.
In line with the wellness trend, consumers are looking to enhance the appearance of using skin care products that improve the health of the skin at the dermal level, while also giving the appearance of a smoother more glowing complexion.
The goal is revitalised skin
Vanessa Arruda, PhD, Global Market Development Manager, Bioactives. At Lonza believes that this ingredient has all of these attributes, stating that “It is an evolution in moisturisation, to refresh and revitalize skin.”
The ingredients triple-action multifunctionality in a single ingredient is derived from a biophysical and biochemical approach to address dry skin.
This is achieved through depositing an invisible film that locks in moisture, while replenishing humectants and providing a stabilizing environment for functional skin proteins.
In turn, this action stimulates the expression of proteins essential to forming and maintain an optimal skin barrier function, serving to protect and replenish.
Consumers skin care needs change constantly
Dr Arruda went on to explain about how consumers have different needs and expectation that change the way they choose different skin care products, referencing a recent survey about consumer choice carried out by market intelligence firm Euromonitor International.
“Rather than looking for a specific type of product, consumers are looking for cutting-edge technologies that provide particular functionalities,” Dr. Arruda stated.
“ They recognize five categories of functionality in cosmetic products: rejuvenating, age defying, age reversing, beauty enhancing and imperfection correcting.”
At the in-cosmetics event, Lonza was also promoting another recent ingredient launch, Xpress Ev, a bioactive functional that is suitable for formulations trying to achieve a firmer, fitter skin, primarily for the face and neck area.
