Procataline™ G2 is the first ingredient: a natural, botanical extract designed to help detox hair and purify the scalp, protecting it against exposure to everyday air pollutants.
For skin care, the second launch, or rather relaunch, is the company’s Vital ET™ biofunctional: this
multi-functional vitamin E derivative with anti-inflammaging properties acts as a skin rescue against the acute and chronic stress caused by UV, bacteria and shaving.
“Pollution can wreak havoc on our hair and scalp, causing damage, dryness, and scalp sensitivity,” Ashland explains, with the chemicals player suggesting its two products help with the protection of the hair and skin respectively.
The two ingredients: protection and defence
Procataline™ G2
The first ingredient in focus from Ashland was a new generation of biofunctional with superior antioxidant defenses against air pollution.
This is an improved version of Procataline™ G2, according to Ashland, and it has been developed from pea (Pisum Sativum) extract augmented with a chia seed (Salvia Hispanicum) extract.
Procataline™ G2 has been clinically tested in one of the most polluted cities in Asia and has demonstrated increased scalp hydration and barrier function, reduced sensitivity, redness and desquamation.
Vital ET™ biofunctional
This ingredient helps reinforce the skin’s defensive powers at tissue, cellular, and genomic levels against stress from UV, mechanical, and bacterial sources.
It’s a multifunctional ingredient that has also been associated with improved sun defense by better preparing the skin for sun exposure.
It also offers after-sun recovery, according to Ashland, delivering a calming effect on redness and skin sensitivity.
In addition, it helps the skin fight inflammaging – low chronic inflammation induced by chronic UV stress which can lead to premature ageing.
“This is such a clever ingredient, offering so many end application possibilities. Vital ET™ can help defend skin from external stress, soothe skin that has been exposed to too much sun, and help decrease redness and discomfort from break-outs or shaving.” said Justine Cotton, global marketing manager and new business development.