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5. Olay’s digital advisor
Olay’s Skin Advisor analyses the five main ageing areas of the face and advises customers on the best skin routine making for a more seamless shopping experience.
It is one of many similar digital advisors that have entered the market across various brands.
4. Henkel’s Choicify app for hair colourants
Another such digital advisor, Henkel’s Choicfy app is proof that the customisation trend reaches across categories: it’s dedicated to the hair care segment, specifically to hair colourant products.
The app comes from Henkel’s Beauty Care division, and is designed as a mobile solution for the point of sale, guiding consumers when buying colour-at-home style hair dye kits.
The company, which owns hair care brand Schwarzkopf, describes the launch as its “next big step into the digital future”.
3. Lancome’s Le Teint Particulier personalisation foundation system
Another big innovation in this area of tech services offering bespoke recommendations has been Lancome’s Le Teint Particulier.
The Le Teint Particulier foundation product involves a skin analysis consultation using a specially design algorithm to measure skin tone and create a bespoke, closely-matching formula for the consumer’s specific shade.
2. Emulsion: DIY at home
Emulsion is a personalised skincare brand form the UK that allows the customer to tailor his/her own products to tackle specific needs and fragrance preferences. Again, this is one of many brands innovating the DIY, at-home beauty kits side of the personalisation trend.
“With our Bases, it’s like we’ve curated the ideal capsule skin wardrobe, from serums to shampoos, that you can customise yourself for your specific needs that day – to exactly match your mood, as well as your skin’s requirements,” the brand explains.
“Through our wide range of products and Add-ons you can find the right blend for you, beginning with our core set of Bases and adding the perfect boost.”
1. Sun care savvy from L’Oréal
L’Oréal’s UV Sense technology can tell a consumer when it’s time to apply more sunscreen via a sensor and its related app technology.
The global beauty player describes UV Sense, available via its La Roche-Posay brand, as the world’s first battery-free wearable electronic UV sensor.
It has been available this year in the US, and is tipped for global rollout in 2019.
