The UK-based website, which claims to have more than 2.4 million unique visitors a month, launched the awards with 20 different categories, including fragrance, shaving, skin care, deodorant, sun care, luxury and grooming products.
The top awards for each of the 20 different categories were given to the brands receiving the most votes from Fashionbeans readers in an area of the beauty and personal care industry that has been witnessing leading growth in recent years.
Winner of brand of the year
Perhaps the most prestigious award – Brand 0f The Year – went to subscription shaving company Harry’s, which only launched in the UK in June of this year.
Harry’s has already carved out a significant slice of the UK grooming and shaving category, thanks to a concerted push to drive online sales, helped by listings with the likes of Mr. Porter.
Elsewhere the organisers reported that Clinique For Men took home Best Cleansing Product for its Anti-Fatigue Exfoliating Powder, along with Nivea which won Best Shaving Product for its Anti-Irritation Stick, and David Beckham’s House 99 brand picked up Best Secret Weapon with its Brighter Eye Balm.
Men’s grooming is an area to watch
The interest that the awards has generated not only underlines the huge interest that men are showing in the category, but also the expansive new product offerings and innovation in the sector is demonstrating how fast paced the area has become.
“What’s clear from this year’s stellar batch of winners is that there’s a growing demand for tailored products that offer targeted solutions,” said FashionBeans deputy editor Luke Todd.
“Men already make up more than a quarter of total toiletry sales, and with increasing numbers reading up on grooming content, brands across the board are having to step up their game to keep pace with rapidly evolving consumer demands."
Full list of winners:
Best Moisturiser
Winner: Clarins Men UV Plus SPF 50
Highly Commended: Lab Series Day Rescue Defense Lotion SPF 35
Best Anti-Ageing Product
Winner: L’Oréal Paris Men Expert Vita Lift Gel Moisturiser
Highly Commended: Peter Thomas Roth 10% Glycolic Solutions Moisturizer
Best Cleanser
Winner: Clinique For Men Super Energizer Anti-Fatigue Exfoliating Powder
Highly Commended: Perricone MD CBx For Men Super Clean Face Wash
Best Secret Weapon
Winner: House 99 Truly Brighter Eye Balm
Highly Commended: Chanel Boy de Chanel Foundation
Best Suncare
Winner: Kiehl’s Ultra Light Daily UV Defense
Highly Commended: La Roche-Posay Anthelios Pocket SPF 50+
Best Deodorant
Winner: Molton Brown Vetiver & Grapefruit Deodorant
Highly Commended: Cornerstone 48 Hour Anti-Perspirant Deodorant
Best Body Wash
Winner: Ren Atlantic Kelp & Magnesium Anti-Fatigue Body Wash
Highly Commended: American Crew Acumen Invigorating Body Wash
Best Razor
Winner: Philips OneBlade Face + Body
Highly Commended: Harry’s The Truman
Best Shaving Product
Winner: Nivea Men Body Shaving Anti-Irritation Stick
Highly Commended: Heath Cream Shave
Best Beard Trimmer
Winner: Remington MB350L Lithium Barba
Highly Commended: Braun Multi Grooming Kit MGK3045
Best Haircare Product
Winner: Head & Shoulders Men Ultra Total Care Anti-Dandruff 2 In 1 Shampoo
Highly Commended: Oliver J. Woods Perilla Oil
Best Luxury Fragrance
Winner: Acqua di Parma Colonia Sandalo Eau de Cologne Concentrée
Highly Commended: Creed Viking
Best Everyday Fragrance
Winner: Boss The Scent Private Accord
Highly Commended: Paco Rabanne Invictus Aqua
Grooming Brand Of The Year
Winner: Harry’s
