The company is set to achieve this increase in production through the expansion of its vitamin A plant at the company’s Ludwigshafen site.
In total, about 600 machines and devices, 4,000 pipelines and 5,000 measuring points will be integrated into the process control system until the planned commissioning at the end of 2020, says BASF. Approximately 20 new jobs are being created.
“The world-scale plant will enable us to support our customers’ growth plans,” said Michael Heinz, Member of the Board of Executive Directors of BASF SE and Site Director of Ludwigshafen.
“At the same time, it contributes to the competitiveness of the site as it is currently the second largest investment project in Ludwigshafen after the acetylene plant.”
The company says it has begun the expansion of its current site, which will give rise to the new building expanding the existing vitamin A plant. The existing plant went into operation in 1970.
Vitamin A: what does it do in beauty products?
“Vitamin A has specific regulatory limits and formulating challenges, yet its efficacy remains unquestioned and results exceptional,” says Belinda Carli, director of the Institute of Personal Care Science.
Product claims
Dr Des Fernandes, founder and scientific director of Environ, says: "Ageing skin is a direct result of sun-induced vitamin A deficiency. Correct the deficiency and you’ll have more radiant-looking skin."
The beauty formulator suggests that vitamin A plays a key role in:
- Promoting the effects of the skin’s natural moisturising factor and gives it a radiant glow
- Strengthening the effects of the skin’s outer layer to keep it looking firm
- Stimulates the production of natural protein to keep skin looking healthy
- Supporting the effects of skin’s immune system and helps prevent the appearance of breakouts
- Assists in reducing the likelihood of the development of potential skin cancers, giving you greater peace of mind.
