Alban Muller launches Ready-To-Beauty concept
The Ready-To-Beauty 2018-2020 concept is ‘driven by innovation and inspired by nature’, offering a complete range of 11 naturally formulated skincare products to demonstrate what possibilities are out there.
The Alban Muller team says that the line is ready to be filled and distributed and underlines the big trending claims in skin care right now – natural and clean beauty.
Cost saving advantages
The big advantage for brands is that the lines can be produced smaller batches, from 300kgs and up, and offer significant cost savings because there are no associated research and development costs.
With all the ingredients included in the formulations sourced in France, the development team says that the lines have been developed with both safety and performance in mind, while also coupling high quality with environmental responsibility.
The formulations have also been through rigorous safety testing procedures, to ensure both optimal efficacy, enhanced sensorial qualities and to put the final seal on the assurance of safety.
Cosmos certified
The new lines are also follows the trend for clean beauty, one of the fastest growing categories in the industry, which is why it is free from ingredients such as parabens, phenoxyethanol, phthalates, silicones, mineral oils, alcohol, or PEG.
Alban Muller has made a name for itself in the naturals arena through the transparency and accountability of its raw materials supply chain, enabling its ingredients to comply with Cosmos standards.
It also combines this with high levels of botanicals science, to ensure that all of its extraction processes deliver the highest standard of ingredients with the best efficacy.
