The service aims to dramatically improve media planning and decision making for beauty companies that have PR, marketing and media functions.
The new platform is set to offer key new services across print, online and social media. This includes an automatic press coverage book creation tool, a live brand media newsfeed, and comparative country analysis at a category, brand or line level.
These features aim to allow beauty brands instant access to media analysis at both a local and global level, which MMI says is an industry first.
New platform
MMI provides media intelligence and eCommerce analytics to the beauty industry, and this platform is its new major offering aimed at the industry’s PR, marketing, sales and pricing professionals.
It offers them the opportunity to monitor, evaluate and improve their campaigns and promotional investments.
MMI says its data offers a total market view covering all companies, brands, lines and products within the industry, helping industry professionals build the most effective media and online sales strategies.
“With the addition of a single, global view, clients will be able to review their media product performance as well as competing brand performance across the territories in which they serve," said Christian Eckley, Chief Executive Officer of My Market Insight.
“An improved user interface combined with an array of new features means that the beauty PR industry and beauty publishers will experience a truly enhanced way of surfacing our rich data in order to make more informed business decisions.”