Looking at data for this year so far from from 517,778 fragrance fans, OnBuy.com, an e-retailer, has revealed some major trends defining consumer spending.
The online retailer has explored the 20 favourite perfumes released so far in 2018, to see what trends are emerging just in time for a new summer scent, it says.
“Traditionally the season of fresh and citrusy scents, summer is around the corner and research from perfume purveyors OnBuy.com has revealed that women are veering away from zesty fragrances in favour of something a little sweeter,” the firm confirms.
“Another tendency is to add a new twist to already popular perfumes. There are seven entries in the top 10 list that are new editions of classic hits, like Thierry Mugler’s Alien and Chanel’s Coco Mademoiselle.”
Highlights: key figures and scents
According to OnBuy, the following are the key stats it has been able to pull from its fragrance data for 2018 to date.
- 70% of perfumes released in 2018 have had sweet accords, compared to just 50% of those released in 2017
- Women are edging towards more feminine branding: 75% of perfume bottles are pink
- 60% of favourite 2018 fragrances are from France
- The top 2018 perfume is Coco Mademoiselle Intense by Chanel
“The sweet and feminine theme extends to branding too, with a massive 75% of the perfumes explored housed in pink bottles,” says OnBuy.
“This is a massive shift from the popularity of genderless, or even masculine, scents of late. In fact, a survey conducted earlier this year by OnBuy revealed that 75% of women wanted to try a unisex perfume at the beginning of 2018, yet so far the market has been bombarded by pink, sweet and feminine fragrances.”
Top 10
The top 10 perfumes of 2018, according OnBuy, are:
1. Coco Mademoiselle Intense - Chanel
2. Météorites - Guerlain
3. La Nuit Trésor à la Folie – Lancôme
4. Flowerbomb Nectar - Viktor&Rolf
5. Alien Flora Futura - Thierry Mugler
6. Dolce Garden – Dolce & Gabbana
7. Mon Guerlain Florale – Guerlain
8. Gucci Guilty Absolute – Gucci
9. Sorbetto Rosso - Escada
10. Nomade - Chloe