Ashland showcases its sustainable aloe vera sourcing in Mexico
By Simon Pitman
Last updated on
We caught up with Joe Torella, vice president, skin care and business intelligence, Ashland to find out more about the company's very interesting sustainable aloe vera sourcing project in Mexico.
A decisive shift has taken place when it comes to the marketing around anti-ageing: the industry across the board is now seeing pressure to swap to more positive, healthy ageing messages.