Bulldog says it is the first men’s skincare brand in the world to use sugarcane as a raw material in packaging.
The mass market male grooming player worked with Brazilian company Braskem and UK packaging player M&H Plastics to develop its prizewinning tubes, which aim to help reduce our consumption of fossil fuel materials.
Simon Duffy, founder of Bulldog said “From the very first day of our launch, we made a decision to do things properly at Bulldog.
“All our products are suitable for Vegans and we’ve never used microbeads. We took this approach a step further this year by launching sugarcane packaging.
“It’s great for everyone involved in this project to win recognition via such a prestigious global award.”
Eye on sugarcane: natural plastic?
Bulldog says its new sugarcane plastic tubes come from a renewable resource that is grown responsibly in Brazil with minimum impact on food suppliers or biodiversity.
The plant does not need much more than natural rainfall to grow. On top of it being a renewable source, instead of releasing carbon dioxide, the plastic from sugarcane saves it.
For every 100 tonnes of sugarcane plastic used in Bulldog tubes, 309 tonnes of CO2 are taken out of the environment, the British-based male grooming player explains.
“Bulldog see that there’s a better way to package products. Instead, of using traditional plastic, Bulldog are making the same tubes with plastic derived from sugarcane- a natural material,” the company says.
“It’s a renewable resource that is grown responsibly in Brazil with minimum impact on food supplies or biodiversity and doesn’t need much more than natural rainfall to grow."
Sustainable packaging in focus
Bulldog’s move comes at a time when the wider industry is united in efforts to improve the sustainability of its fast moving consumer goods packaging.
Unilever, for example, parent company to Lynx/Axe, Dove and more, has said that by 2025, it will ensure that it is technically possible for its plastic packaging to be reused or recycled.
It has also committed to making sure there are established, proven examples of it being commercially viable for plastics re-processors to recycle the material.