Seamless Asia eCommerce features AR beauty solution

Finnish beauty technology firm, Revieve, has launched its augmented reality (AR) Virtual Try-on personalisation beauty solution.

Entering the market at the Seamless Asia eCommerce show in Singapore, the venture-funded company headquartered in Helsinki has utilised some of today’s key cosmetics trends to bring multiple options to beauty shoppers.

Multifunctionality via digital tech​

Through AR, virtual try-on and personalisation, Revieve has created an intuitive and comprehensive tool to explore beauty looks, styles and trends.

This digital technology enables Revieve AR Virtual Try-on to give beauty consumers the opportunity to virtually try on individual beauty items along with complete beauty looks. 

Operating alongside e-commerce and in-store platforms, the Try-On solution is an integrated element of the brand’s white-labelled product suite of Digital Beauty Advisor products. These work directly across all digital channels where retailers and brands engage beauty-shoppers, including digital in-store, e-commerce, and social media channels including Facebook Messenger and WeChat.

Selfie age​

“By connecting our AR Virtual Try-On experience as an integrated part of our Digital Beauty Advisor offering, we’re going beyond traditional Virtual Try-On experiences,”​ noted Sampo Parkkinen, CEO, Revieve.

Utilising the popularity of selfies, Parkkinen stated: “With this newly launched experience, not only does the consumer receive the ability to try on products before making a purchase decision, they also receive the most personalised beauty shopping experience along with personal advice and product recommendations based on their very own selfie.”​

This digital suite of beauty tools offers beauty buyers a personalised facial analysis and product recommendations based on their selfie.

Using data​

Parkinnen went on to explain the amount of detail that can be obtained from this data-led tool: “Our rich repository of enriched product-data means that this experience is now available also for those retailers and brands who do not have access to detailed colour, shade and other data about their products.”​

Commenting on the rapid development of beauty in technology, the Revieve CEO continued: “The pace of digital transformation in Beauty is astonishing. We believe that by leveraging experiences like the Revieve Digital Beauty Advisor to combine elements of try-on as well as a fully personalised shopping experience that drives conversion, beauty brands and retailers are able to receive tangible results, both from an improved customer experience as well as concrete conversion increases,”​ continues Parkkinen.