Microbiota ingredient launch: Codif taps into blossoming trend
Codif has launched a concept based around promoting ‘biodiversity and homeostasis of the skin microbiota’, called Actibiome.
According to the company, “Within 1 week, Actibiome reverses the dysbalance induced by a temporary hectic period. Actibiome reverses 65% of genus previously dysbalanced by stress vs 35% for placebo."
The concept also “reverses skin pH previously impacted by microbiota dysbiosis, decreases redness, improves complexion homogeneity,” according to the company.
Are consumers ready for microbiome-related skin care?
According to Codif, respondents to its market survey of 540 people aged 30 - 55 (all of whom describe themselves as having sensitive and/or normal skin) suggest the market is ready for products that work with the skin’s natural microbiota.
After describing skin flora as micro-organisms living on skin surface, and promoting its homeostasis and protection:
93% think that it plays major role in skin’s health
89% think it plays major role in skin’s beauty
75% think we should act by favoring flora diversity instead of promoting major species or eradicating less beneficial flora
Background to the trend
In our handy guide to the microbiome, which can be read here, we explain the nature of the trend, from the biology behind it to its potential for the beauty industry.
The term ‘microbiome’, also referred to as ‘microbiota’, refers to the collection of microbes - i.e. bacteria, fungi, viruses, etc. - that live in or on human cells.
The food industry has long been marketing products - yoghurts, drinks - with claims that they can balance or promote healthy gut bacteria.
Now this trend, on the back of increasing research into the diversity of the microbiome of the skin, is moving into skin care. Codif is the latest ingredients player to respond, and finished product brands including Gallinée, JooMo and Mother Dirt have all been leading the way.
