5 key stories from the beauty industry this week
1. L’Oréal’s musical hair tech: measuring damage
The global beauty giant’s research team in Japan have come up with a tunefully novel way to measure hair damage: by converting data on friction into musical notes via its new device. Set to roll out in salons next year. Read more here
2. Estée Lauder releases ‘Future Beautiful’ report
In a survey that considers the multinational’s progress on sustainability and citizenship across 2016, Estée Lauder reveals insight into its CSR approach. It includes a look at its efforts into shifting away from palm oil and its push on volunteering. Read more here
3. Gastronomia: exclusive interview on rising trend
In this two-part special, we take deeper look at the rising trend for ‘Gastronomia’ in beauty, particularly in the Asia Pacific region. DIY beauty is set to dominate, bringing the customisation trend into consumers’ homes, while ethical labelling plays a key role too. Read more here
4. Pushing men to give the gift of skin care: Bulldog
Male grooming brand Bulldog launched a campaign this week that centred on its recent research, which found nearly 70% of UK men are not comfortable giving gifts to their male best friends. Awkward elves and moisturiser make for a cheerful festive campaign. Read more here
5. Beauty Industry Awards open for nominations!
Got an ingredient worth shouting about? Fan of an indie brand? Sensory innovation to share? Enter our brand new industry awards! Renowned industry experts will be judging. Read more here.