Sensory in focus: Clariant responds with 'cool' natural sun care

How a sun care product looks and feels is particularly crucial, because if a consumer does not engage with the application process, they won’t continue using a product. This has implications for both the consumer’s health, and the sale of the product.

According to industry experts, sensory benefits are becoming almost as important as how well a product actually works. Belinda Carli, director of the Institute of Personal Care Science, notes that recent research has shown a product can have a positive effect on emotion during application.​

“With increasing competition in this sector, sensory now matters more than ever to help a consumer really fall in love with every aspect of your product,”​ she said.

Sensory​

The importance of a product’s look and feel has been rising in dominance as a focus for the industry over previous years.

Indeed, it has become such a staple consideration when formulating new products that sensory focuses are now being featured on the agendas of leading industry shows: in-cosmetics, for example, added a ‘Sensory Bar’ to its global show’s offering, where visitors can test innovative textures and new sensations.

Clariant’s sun care offering​

Clariant is one ingredients supplier keen to tackle this demand, and has released a range of natural and holistic concepts for sun care solutions under a theme of ‘Be Cool’, which it showcased at the recent in-cosmetics Asia show.

“With growing health and skin aging concerns related to UV rays, consumer awareness of the need for sunscreen and other sun protection is increasing​,” the company notes.

The new range taps into its BeautyForward programme, and offers sun care solutions across four fronts: Dare, protection that includes UV filters, Look, biospectrum plant-based products, Care, light and fresh sensory experiences, and Pure, sugar-based mild surfactants.