The studio is the second of its kind in the Asia Pacific region, after the Shanghai, China studio, and the sixth to be opened up worldwide.
The rollout in Singapore underscores the success of the concept as well as the continued development of the market in the Southeast Asian region, which is growing off the back of fast economic development.
Dow says that the launch of the studio aims at accelerating packaging application projects through a global network of laboratories, technical experts and testing equipment.
Collaborative innovation process
The concept also taps into a collaborative innovation process that helps customers deliver faster and more efficient commercialization of new and improved packaging for a variety of consumers goods, including cosmetics and personal care.
The studio is located in Dow’s Singapore Development Center, and the company believes the location makes it a strategic hub to serve fast-growing markets in Southeast Asia such as Thailand and Malaysia, and particularly Indonesia, where market growth has been fastest in recent years.
“The launch of Pack Studios Singapore comes at a timely juncture with the burgeoning consumer class in Asia Pacific, indicative of great potential for packaging growth in this region,” said Mark Saurin, Asia Pacific commercial vice president for Dow Packaging and Specialty Plastics.
“With Singapore’s reputation as a leading trade and business hub for Southeast Asia, we believe that this new Pack Studios will set the stage for greater innovation and collaboration, where our customers and stakeholders across the value chain can continue to enhance their competitive advantage. We are thrilled to introduce this state-of-the-art facility to more customers in the region.”
Dow says that the facility has been designed to provide a full support service for packaging requirements, which will include:
- State-of-the-art predictive modeling of flexible packaging
- Virtual rendering / visualization of new pouch designs and shapes
- Rapid prototyping of Stand Up Pouches (SUP)
- Several production class Cast Film & Lamination lines
- Several blow film, hooder and wrap lines
- Vertical and horizontal sealer lines
- Collaboration rooms with assistance in information and cutting edge technologies