Natrue Members Assembly set to take place in Berlin
The annual Natrue Assembly will take place in Berlin next month, gathering industry professional from the organic and natural beauty sector.
The event provides the backdrop for natural and organic players to gather, network, swap notes and get up to date on the latest industry development, particularly in the all-important regulation area.
This year the Natrue event will take place on June 1st and will feature a number of unique attractions, as well as full conference programme.
Results of the consumer study
The programme will start off at 10:30am with a presentation from Gfk, which will present the unique findings of a cross-country study conducting on behalf of Natrue to find out what consumer expectations are for natural and organic beauty products right now.
The comprehensive study took in a cross section of consumers in six different European countries, which included Germany, France, UK, Italy, Sweden and Poland.
This presentation will then be followed by a session focusing on the findings of Natrue’s annual report, which will also be circulated amongst all the delegates.
It will focus on the key facts and figures about Natrue, the spread of the label, as well as engagement by members and the overall accomplishments of the body in 2015.
In the afternoon a full programme presentations will also be given, with two tracks - marketing and science, to broaden the appeal to the body’s members. The track choices will include:
Market Trends
Amarijt Sahota - Organic Monitor
How will the Market for NOC’s develop within the next 10 years?
Claims and Regulations - Theresa Callaghan - CCI
Natural Cosmetics and EU Claims Legislation - Compliance, Issues and Future Perspectives
Social Media Marketing – Visibility - Lisa Brandstötter Boom Creative Lab
What are the best marketing strategies on Facebook and Instagram for Private Natural & Organic Labels to increase attention span, engage with the right audience and understand consumer needs?
Scientific Research Projects
Presented by Mattias Vey - IFRA
Which Scientific Developments should or could be adopted by producers of NOC’s to maintain or increase innovation in the sector of Natural and Organic Cosmetics?
“Our aim is to offer each participant valuable content to take home – therefore we have sessions on the market trends, on regulations, as well as on scientific or communication topics” explains Carol Ward, Office Manager at NATRUE, in charge of the program of the day.
Anyone wishing to find out more about registration can do so via the following link