The Steering Committee Paragon aims to share ideas, data and insights to address key global challenges, and the Dove skin care maker will be joined by PepsiCo, Coca-Cola, Kantar, Nielsen, MetrixLab, GfK, Flamingo, Save The Children, The Market Research Society (MRS), Esomar and Sapient Nitro.
Paragon is due to launch in May this year, with the vision of generating and providing access to quality insights on the issues that the world is facing which will help governments, academics and NGOs around the world.
All insights hosted on the site will be linked to the Global Goals for Sustainable Development and will be available for Paragon partners to formulate fact-based programmes.
“In a rapidly-changing world, we cannot operate in silos. The past year has set the precedent with highly ambitious goals and frameworks created to address the global sustainability and development challenges that we all face,” says Stan Sthanunathan, Senior Vice President, Consumer & Market Insights, Unilever.
“It is time to accelerate efforts to move towards achieving these goals and Paragon will allow us to share learning, data and insight, and encourages other businesses and industries to address these critical challenges affecting us all.”
Single information source
With the United Nations Global Goals agreed and in motion, industry, governments and individuals can all play their part in contributing to the 17 point plan which aims to end poverty, combat climate change and fight injustice and inequality.
With no one single body or organisation able to find a solution to all of these challenges, Unilever says Paragon has been created to be a single information source together with research bodies and industry.
“By building a network of partners and working together, we can look for solutions which have greater scale and impact globally to address development and societal challenges,” adds Sthanunathan.