The growing trend for consumers around the world to seek hair products proven to be relevant to their region has seen many firms conduct such research to complement their products.
Having already conducted studies on Crodazoquat MCC showing its efficacy on Caucasian, Asian, and Brazilian hair types, Croda now says it has been proven efficacious on African hair as well, further broadening its multicultural performance.
New data
The new data presented shows that the ingredient restores hydrophobicity to hair, improves hair aesthetics and delivers a consumer-perceivable feel improvement on both natural and relaxed African hair.
Variations in hair morphology can cause performance differences in ingredients used in hair care products, making testing on different ethnic hair types to show efficacy very important, says Croda.
The Yorkshire-based company says that as different ethnic hair types have unique hair characteristics, this will hopefully help customers overcome formulation challenges.
“A need for multicultural solutions has arisen globally, including in developed markets, such as the US, that are becoming increasingly diverse. Crodazoquat MCC is designed to be effective across multiple ethnic hair types,” says Denise Costrini, Marketing Manager, Hair Care, Croda North America.
Testing
In its tests to assess performance, Croda salon tested a conditioner containing Crodazoquat MCC on consumers with natural African hair and relaxed African hair.
Attributes that are particularly important to address African hair needs were added to the standard list of attributes used to evaluate other hair types: Breakage, Density, and Ease of Styling.
According to Croda, the conditioner containing the ingredient outperformed the commercial African hair conditioner benchmark on dry aesthetics for the natural and relaxed hair, satisfying the consumer needs for anti-breakage, desired density, and ease of styling.