Atherton, whose restaurant, Pollen Street social, gained a Michelin star during its opening year in 2011 has collaborated with CPL Aromas Director of Perfumery, Christian Provenzano, and FOUR Magazine to create ‘Vetiver Imperiale’.
As expected from an exclusive brand like Boadicea the Victorious which focuses on high quality, low production perfumes, the fragrance is only on sale at present in Harrods, priced at £245 (€333) for a 100 ml bottle.
Collaboration
Building on the culinary theme, the new perfume combines ingredients such as Cardamom, Pink Pepper and Rhubarb together with a blend of Citrus and woody notes, with UK-based perfume produce CPL Aromas claiming it showcases some of the common ingredients used in both worlds of perfumery and cooking.
“This collaboration shows just how closely linked the sense of smell and the sense of taste is as Jason and I were able to incorporate some of our favourite ingredients into the mix producing a genuinely innovative fragrance that can be appreciated by connoisseurs of gourmet food and premium fragrances alike,” says Christian Provenzano.
Dubai-based Provenzano has a reputation in the fragrance industry for creating original and successful perfumes, and proclaimed it was exciting to work with a chef on a new perfume with a cooking influence.
The new perfume also incorporates the CPL Aromas technology Aromafusion that allows CPL perfumers to introduce unique captive ingredients into its customers' products ensuring the creation is genuinely original as the molecules within the formula are unknown in the fragrance industry.