Dr. Bronner’s is one of the most progressive and forward-thinking players in the natural cosmetic category, and reflecting the company’s forward-thinking stance, executives have decided to take the decision-making to the next step.
The latest changes mean that current president David Bronner has now formally changed his title to chief executive offer, while his brother and co-owner, Michael Bronner, has been promoted from vice president to president
Evidently David was not entirely happy with his new title, so, according to a press statement about the announcement, Michael's first act as president was to make him a CEO of a different kind: cosmic engagement officer.
Titles reflect evolution of the business
The new titles reflect the fact that Michael’s traditional focus on the international markets now has a bigger meaning thanks to the fact that 25% of the company’s business is now made outside of the U.S.
Meanwhile, David will continue his focus on the domestic market and activism front, while both will continue to jointly manage other major aspects of the business and initiatives.
“We own and run this company together and have for years. Now our titles are side by side on our organizational chart and reflect the cooperative nature of our joint leadership,” said David Bronner.
ColorProof adds to marketing team
ColorProof Evolved Color Care, experts in the hair dye category, has announced the addition of Kimberly Price to its team, who takes up the position of vice president of marketing.
Price has previously held positions at BedHead and Pethead, giving her expertise in the hair care area that will put her in good stead to provide an enhanced marketing strategy and the maximization of social media for the ColorProof business.
“We are excited to welcome Kimberly Price to the team—this is a great opportunity for the company to take it to the next level. We are continuing to bring in fresh new talent and experts to further bring ColorProof to life, with an end goal that is an even more modern and trendy brand than ever before,” said ColorProof Evolved Color Care Founder and CEO Jim Markham.