Halal to be in focus at Cosmoprof Bologna
For the first time ever the 2016 edition of the trade fair will host the ‘Halal Cosmetics: from production to sales’ project, completely dedicated to national and international companies producing or distributing beauty products with halal certification logo.
The project will feature a dedicated exhibition area which will be part of the pavilion devoted to Natural Cosmetics.
The format has been developed in partnership and under the supervision of the Italian halal certification body WHAD World Halal Development, which will also provide a support on Islamic marketing.
“Halal beauty products are more and more appreciated also from non-Muslim consumers, thanks to the great attention paid on natural ingredients, on the production process, on fair trade and on eco-sustainability; the marketing of those products is similar to bio, vegan and to organic products”, says Annamaria Aisha Tiozzo, President of WHAD.
Booming trend
With an annual growth of 12% worldwide (and up to 19% in GCC markets) and potential customers reaching the numbers of one third of the world population, the ‘lawful’ beauty products represent a booming trend, supported from the latest international regulations concerning halal cosmetics.
“Halal Cosmetic is mainly requested from South Asian and Middle Eastern consumers,” says Dino Tavazzi , Chief Executive Officer of Cosmoprof.
“But it influences as well Italian and European companies, due to the fact that 80% of the beauty products sold in GCC countries are produced in Europe, above all in Italy and France.”
The 49th edition of the Cosmoprof event will be held in Bologna from March 18-21, 2016, together with Cosmopack, (from March 17-20, 2016).
