Tapping into both the trend for natural and oils trend, the new Ethocel oil thickeners and film formers were being platformed at the event, which Sandrolk-Beunat explained have been developed to bring added benefits to both hair treatment and body lotion products.
The company was also involved in the events special focus on the Middle East and Turkey, for which it introduced a soap bar concept that targets sensorial enhancement, care benefits, fragrance retention and efficacy, resulting in a specially designed longer-lasting and affordable product.