Last month, Interparfums SA sought its first ever fashion/ fragrance fusion with the acquisition of Rochas from P&G, and now under this new agreement, it will create, produce and distribute new Coach perfumes and fragrance-related products, including new men’s and women’s scents.
Distribution
The Paris-based outfit will distribute these fragrances globally to department and specialty stores and duty free shops, as well as in Coach retail stores beginning in the autumn of 2016.
“Coach is an iconic brand focused on relevance and innovation. We greatly respect what the company has already accomplished in the realm of fragrance, most notably with Signature and Poppy, the brand’s well-established top selling scents,” says Jean Madar, Chairman and CEO of Inter Parfums, Inc.
“We look forward to developing new fragrances that capture the spirit of the Coach brand, and to taking the portfolio to a larger audience.”
Madar believes that with Inter Parfums’ distribution network, there will be a good opportunity to build upon the success already seen with Coach fragrance by expanding the distribution globally and by capitalizing on the growing recognition of the brand in international markets.
Transformation away from EL
Coach was established in 1941 as a design house of modern luxury accessories and lifestyle collections with a rich heritage of pairing exceptional leathers and materials with innovative design.
The company launched its first fragrance in March 2007 in partnership with Beauty Bank, a division of Estée Lauder. The two companies then signed a five-year agreement in 2010.
Whilst the details of why the two companies are not renewing their deal have not been disclosed, Victor Luis, Chief Executive Officer of Coach, comments that the company are pleased with the performance of the fragrance business since the first launch, and suggests moving on to Interparfums was the next step in its development.
“As our brand transformation continues to progress, and with Interparfums as our partner, we know we can leverage this category into a much larger global opportunity,” he says.
“Given Interparfums’ successful track record of cultivating and growing fragrance lines for fashion and luxury goods brands they were the ideal choice to take our business to the next level.”
As mentioned above, the distribution of Coach by Interparfums is expected to begin in the autumn of 2016. The launch will be supported by an integrated marketing and communications campaign, including widespread national print and web, among other media.