Natural & organic still a 'hot topic' as show attracts who’s who of the beauty sector

By Michelle Yeomans

- Last updated on GMT

Natural & organic still a 'hot topic' as show attracts who’s who of the beauty sector
This year's Natural & Organic Products Europe event kicks off Sunday 19 April, which organisers say will focus on building customer engagement as a key talking point.

Organisers say the two day event will accommodate over 10,000 attendees and will include some of the leading lights of the natural and organic beauty sector.

Representatives from well-known brands like Boots, Superdrug, M&S, Holland and Barrett, Whole Foods Market, Planet Organic Fresh & Wild and BeautyMART are among the ‘who’s who’ of buyers already pre-registered to visit.

Those expected to discuss new trends, ingredients and innovations includes Amanda Barlow, managing director of award-winning skin care company Spiezia Organics, Jessica Laura, co-founder of botanical brand Raw Gaia, and Pai Skin care founder, Sarah Brown.

Top executives to reveal insight / new research

Focusing on the main theme - customer engagement, Amarjit Sahota, president of Organic Monitor, is primed to reveal exclusive insights from new UK consumer research outlining attitudes and perceptions of natural and organic beauty products. 

While Emma Reinhold, trade relations manager for health & beauty at the Soil Association, will give visiting retailers and buyers a sneak preview of the Soil Association’s hugely successful Organic Beauty Week plans for 2015 (and how they can get involved).

M&S beauty buyer, Louisa Maaldrink has also been confirmed to host a keynote address outlining M&S’ distinctive approach to its natural beauty category and its plans for future growth. 

New speakers to the show includes cosmetic scientist Dr. Mojgan Moddaresi and Susie Mills from Australian colour cosmetics brand Inika Cosmetics.  

Big name buyers and exhibitors

New additions to the Natural Beauty & Spa event includes Montagne Jeunesse, PHB Ethical Beauty, Manuka Doctor, 100% Pure, John Masters Organics, Nourish, Aubrey Organics, private label skin care specialist My Sacred Fig, Puresun (UK distributors of OrganicSeries cosmetics), Bathing Beauty, Aromata Mirabilia, Laboratoires Bea, and 001 Skincare London.

Among returning exhibitors is Beauty without Cruelty (Ultra Glow Cosmetics), Kinetic Natural Products Distributor (brands include Pacifica, Dr. Bronner’s Magic Soap, and Jason), Wedderspoon Organic (Queen of the Hive organic skincare), Natura Siberica, Nature's Dream, and MyChelle Dermaceuticals Skin care.

The full programme will be available late March at www.naturalproducts.co.uk​.

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