The product is outselling both L’Oreal and Nivea moisturisers in the highly competitive Swedish male skin care market, with Nielsen data showing it has a 17.4% volume share in Sweden, representing a 12.7 % value share of the men’s moisturiser market.
L’Oreal Men Expert’s Hydra Energetic Moisturiser recorded a volume share of 9.3%, representing a 10.6 % value market share, while Nivea For Men’s Original Rehydrating Moisturiser recorded a 13.7% volume share, 7.4% of the market share.
“We were delighted when we discovered that our Original Moisturiser was the top selling men’s moisturiser in Sweden,” comments Bulldog founder Simon Duffy.
“This is a fantastic achievement and a testament to the amazing skin care benefits of our moisturisers and other products. We have more exciting plans for Bulldog in Sweden in 2015, so watch this space.”