BASF showcases latest personal care launches at SEPAWA Congress
The event is into its' 61st year and has come to be known as one of the leading showcases for the German and European personal care, home care and industrial cleaning categories.
“The SEPAWA Congress offers us an ideal platform to interact with our customers and together align the products more closely with current consumer and market trends,” said Michael Ceranski, head of regional business management home care and I&I Europe for BASF.
Personal care launches demonstrate stress on science
At the event, BASF is demonstrating its SWOP and Cetiol emulsion technology, both of which have been extensively developed to clue in on the all-important qualities of texture, skin feel and stability.
“Science excellence and market empathy – these strengths are the success of our Personal Care business. With them, we transform customer needs into profitable innovations. We will present some examples at SEPAWA,” said Dirk Mampe, Head of Business Management of Personal Care Specialties Europe.
SWOP technology is an emulsion concept that is focused on new textures and unusual sensory perception, according to BASF. It also offers moisturisation, nourishment and protection to the skin and also ensures that formulations are quickly absorbed and light to the feel.
Cetiol Ultimate has also been developed in response to demand for new textures and is said to be an ultra-fast spreading, natural-based, fresh, yet dry emollient that targets very thin water-in-oil formulations and dry face oils. It is also said to be easy to apply, quickly absorbed and leaves skin feeling smooth.
Answering demand for sustainable palm oil
BASF is also platforming its most recent initiative to ensure that its extensive portfolio of ingredients based palm oil are now all from sustainable and certified sources.
The palm oil-based portfolio includes ingredients targeting both the home care and personal care categories, many of which are either surfactants or emollients.
During the SEPAWA conference BASF professionals will be giving a number of presentations that will highlight these latest ingredients launches, as well focusing in on the full story on sustainable palm oil sourcing.
