The Anglo-Dutch consumer goods giant chose Lindal to package its Axe branded Men’s Chilled Shave Gel as it looks to crack the innovation-driven worldwide shaving cream market, expected to reach nearly $8 billion annually by 2018.
According to Philip Brand, Lindal Group’s Global Marketing Director, “growth in this particular personal care market segment is spurred by new formats and end-user experiences, as well as by the demographic impact of young men, 15 years and older.”
“These younger guys are entering the global consumer market with increasing disposable income and growing interest in personal grooming – in both developed and emerging markets.”
Components
The products in question that were chosen were Lindal’s BoV valves and ‘Wave’ actuator for foam and gel products.
Lindal’s Bag-on-Valve (BoV) aerosol system is a packaging technology developed to improve a wide range of personal care and cosmetic products, and can be sprayed evenly at all angles, with a 99% evacuation rate.
The product is placed inside the bag while the propellant is filled in the space between bag and can. The product is then dispensed by the propellant simply squeezing the bag when the actuator is depressed.
As a result, the bulk maintains its integrity and remains separated from the propellant at all times.
Innovation center
Lindal came up with the idea for these components and completes its analysis of the global shaving market at its Global Innovation Center (GIC) in Briey, in northwest France.
“Our Briey GIC is a true Center of Excellence, and is home to our formidable arsenal of collective expertise and capabilities,” explains Brand.
“Our Global Innovation Center provides customers with new levels of technical support and optimal access to our best practices and institutional knowledge. With such intense competition in the global shaving product market, this level of support represents unsurpassed value-added for our customers.”