The new procedure is a non-surgical cosmetic procedure that utilizes dermal pigments which have been carefully matched to the patient’s hair color.
According to the hair loss treatment clinic behind the idea, 'HIS Hair', SMP simulates the natural look of cropped hair (replicates real shaven hair follicles on the scalp), and effectively camouflages and strengthens thinning hair and pattern baldness, and even alopecia and hair transplant scars.
They say the best candidates for this procedure are those who have male or female patterned baldness, scalp scars, or post hair transplant patients.
“Contrary to societal belief, most men who suffer from male pattern baldness are extremely unhappy with their situation and would do anything to change it,” says Matthew Iulo, VP-sales & marketing, HIS Hair Clinic.
"Men with extensive scarring on their scalp or the hair bearing areas of their face such as the beard and moustache, can really benefit from this procedure," he adds.
According to the American Hair Loss Association, Androgenetic Alopecia or common male pattern baldness (MPB) accounts for more than 95% of hair loss in men.
By the age of thirty-five two-thirds of American men will experience some degree of appreciable hair loss, and by the age of 50 approximately 85% of men have significantly thinning hair.
How it works
According to HIS, during a SMP procedure, specialist pigments are deposited into the dermal layer of the skin on the scalp using a combination of angles, penetration depths, deposit sizes and pigment shades, to create an extremely realistic illusion of real shaven hair on the scalp.
“This is a truly viable alternative to traditional hair transplant surgery, hair systems, pills, potions and cover-ups. It the ultimate modern solution for hair loss,” says Iulo.
The treatment is performed in three sessions and introduced superficially to the patients scalp, penetrating up to 1mm into the skin.
However, whilst this procedure is successful, it is not permanent and touch-ups will be required, varying among each patient.