This packaging is described as combining the best components of the different departments of the group.
Wood has a “Hollywood” bottle created by Premi and a “gold anodized spray pump” and beech cap from Technotraf.
Quadpack CEO Tim Eaves commented: “Wood is a celebration of our achievement as a global team. Developed by our talented packaging engineers, it shows how various elements can be brought together to make a united whole that is greater than the sum of its parts.”
The fragrance was created by GRC Parfume and placed in the bottle by filling partner Maxim, and is described as “evoking a sense of forests and woods.”