Rimmel London and Rita Ora produce colour collection

The lip gloss and nail shade line will be released in February 2014.

VP of Global Marketing Rimmel,Friedemann Schmid stated: "Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products.

“With this new collection we are combining both the London street vibe with Rita's amazing style.”