L’Oreal sponsors Rent the Runway “because it’s worth it”
Cosmetics giant L’Oreal has become the presenting sponsor of fashion retailer Rent the Runway’s ‘RTR on Campus’ program.
The online designer clothes renting agency will hold the event at more than 200 colleges campuses nationwide, with an estimated audience of 1.1 million female students.
L’Oreal will use both traditional and digital media to promote the event, including syndicated TV programming, digital content and even its social media networks.
As part of the marketing arrangement between the two companies, Rent the Runway will also promote L’Oreal’s brands through social media and its network of grassroots contacts on campus.
