Dutch skin care continues to post growth despite economic weakness

According to market researcher Canadean, a value Compound Annual Growth Rate (CAGR) of 3.0 per cent, places skin care in third place out of the top five Health & Beauty sectors in the Netherlands for 2012 to 2017.

The researcher also says that volume will grow at a slightly higher CAGR of 3.4 per cent.

Category breakdown​

According to the new survey, Facial Care was the single largest category in the sector, with a 67.8 per cent share for both value and volume in 2012.

In value terms however this category is not forecast to see prominent expansion over the next few years and is expected to have a value CAGR of 3.0 per cent.

The sector with the highest increase forecast is Hand Care. Although it accounts for much lower value and volume shares of the overall market, it is forecast to see value (3.3 per cent) and volume (3.9 per cent) growth to 2017.

The smallest category, Depilatories, is forecast to see the second best CAGR rates for value and volume, at 3.0 and 3.7 per cent respectively.

Trends​

Sales of skin care products have continued to grow in the last few years despite the economic difficulties as Dutch consumers were not ready to compromise on their skin care regimes regardless of recession or inflation.

Furthermore, as Dutch women cut down on visits to spas, they relied on manufacturers to provide better ingredients and results-orientated skin care products so that they could continue to maintain their daily routine.

Skin care is expected to register a healthy performance towards over the next few years as daily routines are gaining importance among Dutch women as even during the recession, they were not willing to give up their skin care routines, a trend likely to continue.

Products that target teenagers are hoping to engender a skin care regime into the daily regimen of young adults which they are likely to sustain as they grow older.