Sainsbury’s to launch own brand make-up
The collection is titled “Boutique” and will include lines in lipgloss, nail polish, lipstick and eye shadow.
Boutique was created with the help of make-up artists Jo Saville and Sophia Price, who have been working on the line with Sainsburys since early 2011.
The company has stated that in a blind product testing with industry professionals, over 90 per cent of the beauty panel recommended Boutique.
A spokesperson from the retailer said: “Boutique is set to transform the way women shop for their make-up bag essentials.”
From nail polishes, lipsticks, lip gloss, eyeshadows to accessories, Boutique has been created, trialled and rigorously tested by a collective of professional make-up artists.”
The release of the make-up line is timed to coincide with the re-launch of the company’s skincare range, “Skin Therapy.”
