MakeUp Paris to feature new sensory ingredients area

The two day event is set to focus on packaging and boasts a new area; 'MakeUPigments' where attendees are invited to a didactic and sensory discovery of ingredients through various exhibitions and workshops.

For the fourth year in a row, 'Make up' invites professionals from the formulation and packaging side of the industry as well as marketing, procurement and development areas to gather on the 20th and 21st of June at the Carrousel du Louvre in Paris to network and showcase the latest in innovation and packaging.

Cosmetics Design will be amongst attendees at the show to report on some of the topics the twelve 'high level' conferences will address such as production of formulas and the packaging and the distribution of products.

Ingredient workshops

The first edtion of MakeUPigments is in conjuction with three partners - BASF, Laserson and Merck who will be providing the workshops while the event's organisers say there will also be a special focus on Korea, as they feel the country is the most advanced in the world in terms of make‐up.

BASF will present several textures enabling the right amount of coverage to create flawless and high definition for CC creams and primers, multifunctional BB creams and a nude foundation palette.

"Join us for a workshop on unique effects and shades for a naturally beautiful look, inspired by real life, says Valérie Pian-Parison-Senior Marketing Manager Personal Care. "Formulas on display will also include broad spectrum UV protection as well as glowing radiance or delicate mat effect."

Conferences

The conference programme is jam packed with discussions like “To make-up, to heal”, a conference that will propose to analyse the importance of links between skincare and makeup and their consequences on the designing of products and the marketing in connection with them.

"Make-up products increasingly combine a skincare dimension, be it hydration, an anti‐aging treatment or a UV protection"

Moderating this topic will be Dominique Bouvier, Chairman of the Board at Strand Cosmetics Europe, Pierre Miasnik, CEO of Fiabila, Max Herlant, make-up advisor for Yves Rocher and Ghislaine Suquet, product manager at Kanebo Cosmetics.

There will also be a presentation focusing on 'Summer 2014 beauty trends: From sociological decryption to creative avenues' one on 'Make‐up: What strategy for brands, the choice of innovation' and 'When ingredients meet trends' which will see professionals from major cosmetic players such as Estée Lauder and Coty.