According to TechSci Research, the market for men's grooming products in UAE has been performing exceptionally well and is poised for greater growth as men become more conscious about their appearance along with the influence of a large base of expats forming part of the young service class having high disposable incomes.
Men in the UAE are also not as stringent about using cosmetics and grooming products when compared to the men in other gulf counterparts.
Driving factors
"The consumer demographics of the UAE are considered as one of the major driving factors for this industry, which suggests that more men are now aware and conscious of their image and the importance of grooming, particularly as a social status symbol," said Karan Chechi, Research Director with TechSci Research a global management consulting firm.
‘UAE Men's Grooming Products Market Forecast & Opportunities, 2018’ states the men's grooming products market in UAE is the largest and the fastest growing market when compared with other GCC countries.
Given the rising consumer expenditure and growing demand for men's grooming products; the grooming products market holds huge potential in the UAE, with TechSci Research estimating the market is set to grow beyond $84 million revenues by the end of 2018.
Increasing demand
Other factors such as increasing population, rising household incomes, and improved demand for grooming services are constantly contributing to the increasing demand of grooming products and men's cosmetics in the country.
UAE mostly imports all of its cosmetics and grooming products and re-exports some proportion of the same to the neighbouring countries.
At present, men's shaving products market dominates the industry in terms of revenues, but men's skin and hair care products are set to experience the highest growth over the next five years, amongst the various sub markets.