Ashland to demonstrate broad range of innovations at in-cosmetics
The company says that, working under the theme ‘Imagine. Collaborate. Succeed.’ it will be working to demonstrate how its research and development is working towards new ingredients that can help cosmetic companies transform ideas into solutions for the hair and skin care categories.
Helping to shape new consumer products
“We help consumer products companies translate consumers’ desire for healthy hair and skin into truly innovative products that deliver tangible benefits and real value to customers,” said Dianne Leipold, marketing director, Ashland Care Specialties.
“The only way to do that is by working in lock-step with our customers to understand their needs and deliver novel formulations and new raw materials that help them tap into consumers’ imaginations. We’re excited to share a closer look at how that works during the Paris show.”
The company says that it has been working on developing its business structure in recent years, in an effort to provide an expanded portfolio and customer service by investing in global technology centers of excellence and regional laboratories to develop specific solutions for different needs in Asia, Europe and the Americas.
Biofunctional anti-ageing ingredient
Many of the new ingredients that have been developed as part of this drive will be platformed at the event in Paris next week, including a new biofunctional ingredient, which the company says is inspired by the matrix-forming system of the skin.
The resulting bio-engineered peptide aims to address age-related decline of skin, which researchers are discovering more and more is focused on the density and change in collagen fibers that form the skin’s structure.
The company will also present a polymer technology with advanced performance for antiperspirant formulations while requiring a minimum of aluminium salts, reducing the amount in anhydrous formulations from 25 percent to as low as 5 per cent.
Oral care and sunscreens also added to the mix
Likewise, the event will also be the launch pad for an oral care product that targets dry mouth, called Lubrajel BA hydrogel, which is a clathrate of glycerin and polyacrylate that works by providing hydration and mucoadhesion.
The company is also involved in the first ever in-cosmetics H2O trail, where the company will be demonstrating its HydroSheer sun care formulations, which the company says do not have the whitening effects of conventional water-resistant sun care products thanks to the incorporation of a hydrophobic film.
The company will be showcasing all of its latest ingredients launches at booth E31, during the in-cosmetics Paris event, from April 16 – 18.
