This year’s edition boasted 193,842 visitors (a 14 per cent increase) including 48,823 from abroad (22 per cent increase), with 2,390 exhibitors, including 1,500 from abroad, as well as 24 national collectives with new entries from Japan, India, Indonesia, Pakistan and Colombia.
Italy, China and France were the most represented countries, with USA, Germany and Spain close behind. It was also the first time India, Pakistan and Japan to be represented.
“The new Cosmoprof is increasingly international and professional, with the participation of buyers and delegations from abroad to whom we have offered the highest levels of quality and specialisation,” says Duccio Campagnoli, president of BolognaFiere and SoGeCos, the company that organises the fair.
Show within the show
Within Cosmoprof there was a new location for Cosmopack, the “show within the show”, dedicated to packaging, machinery and contract production.
This formula proved to be popular and drew visitors’ attention to a production supply chain where the Made in Italy brand has been playing a leading role.
There was also an entire pavilion dedicated to green products with 198 exhibitors focusing on ecosustainability.
Success despite crisis
“This edition of Cosmoprof,” adds Fabio Rossello, president of Italian cosmetics association Unipro, “has revealed the competitiveness and professionalism of Italy’s contribution to the sector, despite fears for a domestic market influenced by the crisis, although purchasing cosmetics has remained a constant in the everyday habits of the Italian people.”
“Even the general organisation of the event was guided by a sense of pragmatism that combined effectively with the quality and the profitable B2B opportunities that increasingly confirm Cosmoprof as an international platform for encounters between industry and the market.”
The Cosmoprof brand now looks ahead to its upcoming shows around the world later this year; rolling out in Las Vegas in July and then in Hong Kong in November.