Quadpack acquisition to push wooden component packaging trend
Quadpack is planning to hone Technotraf’s skills towards expanding a material it feels is becoming a trend in the packaging sector.
“Wooden packaging components are starting to become popular among beauty brands, but we’ve only just scratched the surface. This category is set to explode,” says Quadpack CEO Tim Eaves.
“Technotraf is single-handedly responsible for introducing the concept of wood in beauty packaging back in 2001," he adds.
The packaging provider feels Technotraf knows more about this segment than any other manufacturer currently in the industry, and that the acquisition will give the company its first manufacturing capability.
Until now, the component manufacturer has been creating bespoke fragrance caps and boxes and powder compacts that complement make-up, perfumery and cosmetics packaging through woodturning and computer-numerical controlled (CNC) milling machines.
Up and coming trend
On the potential of the material becoming a trend, a Technotraf spokesperson says the aesthetic, sensory and technical attributes of wood makes it a long-term candidate alongside other materials such as plastic, glass and aluminium and all it needs is a creative force to develop it and a active campaign to promote it.
"With Quadpack behind us, there will be nothing to stop it from conquering the global cosmetics packaging market, and that’s exactly what we plan to do ."
“Quadpack gives us the corporate and financial backing to take our business to the next level. There is no doubt that wood is ‘hot’ in beauty packaging right now, but we see it as more than a trend," they added.
Established in 1983, Technotraf is located in Torelló, in a region of Catalonia known as Spain’s 'cosmetic valley'. The company sources all its raw material from PEFC-certified sustainable forests and processes it at its 10,000m2 production facilities.
Quadpack is set to promote the Technotraf brand worldwide and incorporate its offering in its product portfolio.
